costs and revenues (L3) Flashcards

1
Q

what factor is fixed and what factor is flexible

A

firms face limited flexibility- changing quantity of labour is easy (hire or fire workers) but capital is harder so labour is a flexible factor, capital is a fixed factor

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2
Q

how is the short run defined

A

the firm is free to vary variable factors but not fixed ones

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3
Q

how is the long run defined

A

the firm is free to vary both fixed and variable factors

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4
Q

law of diminishing returns (short run concept)

A

when variable factors are increased but the fixed variables stay the same, it derives less extra output per unit of labour for each further increase.

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5
Q

sunk costs

A

costs the firm can’t avoid paying evem if it produces no output

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6
Q

variable costs

A

operating costs/wages paid to short term contract staff etc

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7
Q

total costs

A

total fixed+total variable costs

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8
Q

common assumption made by economists about total costs in short run

A

at low levels of output, total costs rise slower than output

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9
Q

average fixed costs

A

fixed costs/output

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10
Q

why does AFC fall when output increases

A

the fixed cost is being spread across a greater output

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11
Q

average variable costs

A

variable costs/output

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12
Q

marginal cost

A

change in total cost when one additional unit of output is produced

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13
Q

why does the gap between the average total cost and variable cost get smaller as output rises?

A

AC=AFC+AVC as output rises,average fixed costs fall so AVC rises because of diminishing returns

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14
Q

revenue

A

payments received when firms sell goods

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15
Q

total revenue

A

price x quantity

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16
Q

marginal revenue

A

change in total revenue/change in quantity

17
Q

average revenue

A

total revenue/quantity

18
Q

when do firms have control over price

A

when they’re under less competitive market conditions and have a lot of market power

19
Q

what happens if the demand curve is elastic and the firm lowers prices

A

total revenue increases and vice versa

20
Q

what happens if the demand curve is inelastic and the firm lowers prices

A

total revenue falls and vice versa

21
Q

where does total revenue peak

A

when marginal revenue is 0