Economics, Strategy, Globalization Flashcards
Focuses on the behavior and purchasing decisions of individuals and firms
microeconomics
the quantity of a good or service that consumers are willing and able to purchase at a range of prices at a particular time
demand
occurs when demand variables, other than price, change
Demand curve shift
Goods (i.e. bread, potatoes) whose demand gos up as consumer income (wealth) goes down
Inferior goods
Ed=% Change in quantity demanded/% Change in price=(Q2-Q1)/Q1/(P2-P1)/P1
Price Elasticity of demand
Demand is elastic–sensitive ot price changes
When Price Elasicity of Demand is >1
Demand is unitary–not sensitive or insenstitive ot price changes
When Price Elasticity of Demand is =1
Demand is inelastic–not sensitive to price changes
When Price Elasticity of Demand
=(Percentage change in quantity demanded)/(Percentage cahnge in income) Positive for normal goods, negative for inferior goods)
Income Elasticity of Demand
=(Percentage change in the quanitty demanded of Product X)/(Percentage change in the price of Product Y) –If positive, goods are substitutes –If negative, goods are complements –if 0, goods are unrelated
Cross Elasticity of Demand
As the price of a good falls, con sumers will use it to replace similar goods
Substitution effect
As the price of a good falls, consumers can purchase more with a given level of income
Income effect
as a person increases consumption of a product - while keeping consumption of other products constant - there is a decline in the marginal utility that person derives from consuming each additional unit of that product.
Law of Diminishing Marginal Utility
A curve used in economics which shows how consumers would react to different combinations of products –used to evaluate marginal utility
Indiferrence curves
represents the combinations of goods and services that a consumer can purchase given current prices with his or her income
Budget Constraint
The amount of income that individuals receive and have available to purchase goods and services (after receiving transfer payments from the government andpaying taxes)
Personal Disposable income
Depicts the relationship between changes in personal disposable income and consumption C=C0+(C1*YD)
Consumption function
An economic term for the amount that consumption changes in response to an incremental change in disposable income
Marginal Propensity to Consume (MPC)
The percentage of additional income that is saved
Marginal Propensity to Save (MPS)
The percentage change in the quantity supplied of a product resulting from a change in the product price =(% change in quanitty supplied)/(% change in price)
Elasticity of Supply
The price at which all the goods offered for sale will be sold (quantity demanded=quanitty supplied)
Equilibrium Price
A specified maximum price that may be charged for a good, usually established by a government–if set below equilibrium, will cause shortages because suppliers will spend time producing other goods
Price ceiling
A specified minimum price that may be charged for a good, usually establsihed by a government–if set above equilibrium, will cause surplus
Price floor
Used to describe damange to common areas that is caused by the production of certain goods (ex. pollution)
Externalities