economia Flashcards

1
Q

Manager

A

person who directs resources to achieve a stated goal

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2
Q

Economics

A

the science of making decisions in the presence of scarce resources

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3
Q

Scarcity

A

involves making choice from alternatives available

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4
Q

Resources

A

anything used to achieve a goal or produce a service or good

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5
Q

Managerial economics

A

the study of how to direct scarce resources in the way that most efficiently achieves a managerial goal

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6
Q

TOC

A

Total Opportunity Cost

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7
Q

Five Forces Framework and Industry Profitability

A

Entry
Power of Input Suppliers
Power of Buyers
Industry rivalry
Substitutes and Complements

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8
Q

Incentives

A

how resources are used and how hard workers work

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9
Q

Consumer – Producer:

A

Occurs because of the competing economic interests of both consumer wants a low price, producer a high price – and leads to compromise, the equilibrium price.

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10
Q

Consumer-Consumer

A

Reduces the negotiating power of consumers in the marketplace. It arises because of the economic doctrine of scarcity.

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11
Q

Producer – Producer

A

Reduces the negotiating power of producers. Their disciplining
device functions only when multiple sellers of a product compete in the market

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12
Q

Government – Market

A

The government intervenes to discipline the market when
agents on either side of the market find themselves disadvantaged

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13
Q

Present Value (PV)

A

The amount that would have to be invested today at the prevailing
interest rate to generate the given future value (FV)

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14
Q

PV = FV

A

when i = 0

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15
Q

Net Present Value (NPV)

A

The present value of the income stream generated by a project
minus the current cost of the project.

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16
Q

Change in quantity demanded

A

Changes in the price of a good lead to a change in the quantity
demanded of that good. This corresponds to a movement along a given demand curve.

17
Q

Change in demand

A

Changes in variables other than the price of a good, such as income or the price
of another good, lead to a change in demand.

18
Q

Demand shifters

A

Variables other than the price of a good that influence demand (demand curve
moves to the right or to the left).

19
Q

Normal good

A

A good for which an increase (decrease) in income leads to an increase (decrease) in
the demand for that good

20
Q

Inferior good

A

A good for which an increase (decrease) in income leads to a decrease (increase) in
the demand for that good.

21
Q

Substitutes

A

Goods for which an increase (decrease) in the price of one good leads to an
increase (decrease) in the demand for the other good.

22
Q

Complements

A

Goods for which an increase (decrease) in the price of one good leads to a decrease
(increase) in the demand for the other good.

23
Q

Demand function

A

A function that describes how much of a good will be purchased at alternative
prices of that good and related goods, alternative income levels and alternative values of other
variables affecting demand

24
Q

Linear demand function

A

A representation of the demand function in which the demand for a given
good is a linear function of prices, income levels, and other variable influencing demand

25
Q

Consumer surplus

A

The value consumers get from a good but do not have to pay for. This is the area
above the price paid for a good, but below the demand curve

26
Q

Law of supply

A

As selling price increases (decreases) the quantity a supplier is willing to produce
increases (decreases