economia Flashcards
Manager
person who directs resources to achieve a stated goal
Economics
the science of making decisions in the presence of scarce resources
Scarcity
involves making choice from alternatives available
Resources
anything used to achieve a goal or produce a service or good
Managerial economics
the study of how to direct scarce resources in the way that most efficiently achieves a managerial goal
TOC
Total Opportunity Cost
Five Forces Framework and Industry Profitability
Entry
Power of Input Suppliers
Power of Buyers
Industry rivalry
Substitutes and Complements
Incentives
how resources are used and how hard workers work
Consumer – Producer:
Occurs because of the competing economic interests of both consumer wants a low price, producer a high price – and leads to compromise, the equilibrium price.
Consumer-Consumer
Reduces the negotiating power of consumers in the marketplace. It arises because of the economic doctrine of scarcity.
Producer – Producer
Reduces the negotiating power of producers. Their disciplining
device functions only when multiple sellers of a product compete in the market
Government – Market
The government intervenes to discipline the market when
agents on either side of the market find themselves disadvantaged
Present Value (PV)
The amount that would have to be invested today at the prevailing
interest rate to generate the given future value (FV)
PV = FV
when i = 0
Net Present Value (NPV)
The present value of the income stream generated by a project
minus the current cost of the project.