Ecological Validity Flashcards

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1
Q

What is ecological validity?

A

Relates to how much the study is to real life

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2
Q

Advantages of ecological validity

A
  1. In a real life setting where participants may not know they are being studied THEREFORE less chances of responding to demand characteristics
  2. Greater chances of generalizations being made
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3
Q

DisadvanTges

A

Less reliable as it cannot be replicated as it is hard

Ethics have to be deceived to make them have real life behavior

Hard to control confounding variables

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