eco topic 2 chap 5 (chap 4 in 1st topic oops) Flashcards
industry
collection of firms involved in making similar items usually competing w/ each other
business firm
organisation using entrepreneurial skills to combine FOP t produce & sell g/s
-major production units in eco
-size, behaviour, performance influence overall productive capacity
factors that may infleucne decision of investors & entrepreneurs in WHAT to produce (SDOC)
- SKILLS & experience of business operator
- industries w/ strong consumer DEMAND
- business OPPORTUNITIES
- amt. CAPITAL required to start business
how do skills & experience of business operator influence WHAT to produce
likeliest successful operating in industry know well
-understand DEMANDS of consumers
-NATURE of production
-HOW to maintain QUALITY
-where they have PERSONAL CONTACTS
how do industries with strong consumer demand affect WHAT to produce for entrepreneurs?
attracted to produce goods with significant UNTAPPED demand
not on sheet
how do business OPP influence entrepreneurs in WHAT to produce?
particularly attracted to bus opp
-develop business might not otherwise have interest
-find niche market by focusing tastes of specific customers
niche market
segment of mass market for g/s defined by specific tastes/characteristics of target customers
(specific target market)
how does amount of capital required influence an entrepreneur’s decisions on WHAT to produce?
-access to capital is CONSTRAINT in start up
-likely attracted to business w/ lower start up costs (reduces barriers to entry & minimise risk)
hwo do entrepreneurs decide how MUCH to produce?
assess level of consumer demand & its ability to convert demand into SALES (may commission market research)
what happens when a firm produces too much?
-produce too much –> unsold goods require storage, waste –> financial burden for firm
what happens when a firm produce too little?
-produce too little –> unable to offer goods will forgo potential sales to customers
when is the question how MUCH to produce most difficult for a firm?
firm starts up/introduces new product line
-others generally able to anticipate market demand by observing past trends
what odes the production process involve
combining range of resources (inputs) to create g&s (outputs)
capital
manufactured products used to produce g&s aka ‘produced means of production’
whwat does a firm’s decision about how to produce depend on?
relative efficiency of FOP which can change over time, choose combination of FOP most efficient
what will a healthy, growing private sector generate?
higher rate of eco growth
stronger revenue base to fund services provided by GVT
what do growing business contribute to?
not on sheet
reduce unemployment
regional development
-tourism
-better regional infras, improved liveability, population attraction & retention
increases eco’s PRODUCTIVE CAPACITY over time
-outward shift in PPF
-greater eco output, competition –> lower inflation –> improved living standards
objectives firms usually pursue in daily operations GPMS
- maximise growth
- maximise profits
- increase market share
- satisficing behaviour
firm objective to maximise growth
maximise growth rate of firm’s assets
-long run, larger asset base allow business achieve higher profits
-bring management other rewards (higher salaries)
-sometimes leads to business failure
firms objective to increase market share
-profit maximisation not always highest priority (larger businesses generlaly split between owners (shareholders) & managers)
-instead may seek increase market share (% of sales business has in overall market)
market share
measure of consumer preferences for business’ product over competitors
-higher market share –> more sales, competitive advantage
profit motive
business seeks maximise PROFIT using LOWEST cost combination of resources & charging HIGHEST possible price
satisficing behaviour
firms attempt pursue satsifactory level in ALL goals (profit & sales maximisation, etc) than maximising single goal.
firms objective to maximise profits
maximise biggest possible profit/smallest possible loss main objective of most firms
profit : total revenue (output sold x price) deducted by total costs of production