business strategies Flashcards
1
Q
3 establishment strats
A
- focus on customer attraction & retention, build solid customer base
- invest in marketing and branding
- build strong corporate culture
2
Q
establishent: 1) customers 4
A
- essential for business success, esp this stage
-build strong customer base & generate revenue - prioritising customer retention cultivates loyalty & customer LIFETIME VALUE(total net profit a business can expect to generate from a customer throughout the entire relationship) and REPEAT BUSINESS (customer returns to buy more product/s from business) wihich is more COST EFFECTIVE than acquiring NEW custoemrs
- building strong relationships w/ new customers can lead to positive referrals & brand advocacy for sustainable growth
3
Q
establishment 2) 3
A
- crucial for increasing visibility, building brand awareness & differentiating business from competitors
- during stage, effective marketing strats eg. social media marketing can help attract attention, generate interest & communicate your value proposition to target customers
- creating strong brand identity can establish credibility, trust & recog in market, essential for gaining competitive edge