business strategies Flashcards

1
Q

3 establishment strats

A
  1. focus on customer attraction & retention, build solid customer base
  2. invest in marketing and branding
  3. build strong corporate culture
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2
Q

establishent: 1) customers 4

A
  • essential for business success, esp this stage
    -build strong customer base & generate revenue
  • prioritising customer retention cultivates loyalty & customer LIFETIME VALUE(total net profit a business can expect to generate from a customer throughout the entire relationship) and REPEAT BUSINESS (customer returns to buy more product/s from business) wihich is more COST EFFECTIVE than acquiring NEW custoemrs
  • building strong relationships w/ new customers can lead to positive referrals & brand advocacy for sustainable growth
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3
Q

establishment 2) 3

A
  • crucial for increasing visibility, building brand awareness & differentiating business from competitors
  • during stage, effective marketing strats eg. social media marketing can help attract attention, generate interest & communicate your value proposition to target customers
  • creating strong brand identity can establish credibility, trust & recog in market, essential for gaining competitive edge
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