ebfu week 4 Flashcards
What are different methods to make sure you reach a goal
Email, SEO, Direct mail, online ads, different tools
What is a spider
A computer program that is used to search and automatically index website content and other information on the internet
What are the ways we can measure users?
eye-tracking, curser movements, click paths, heat maps
What is A-B testing?
Having different examples to see what is better for you, depending in what you want to focus on
What is PESO
- Paid (sponsored posts, twitter cards)
- Earned (media relations, investor relations)
- Shared (co-branding, community service, social media)
- Owned (employee stones, reviews, brand journalism)
Give an example of a merchant
An airline tries to sell tickets and in need of attractive place to advertise, next to attractive content (many thousands)
Give examples of affiliates
Websites, blogs, coupon-sites, weather sites offering attractive content in need of business (income), functions as promotor, referrer (millions)
What does a affiliate network do
It brings the two together, does techniques, does controls, organizes payments (hundreds)
What is a CPM
Cost Per Mile
What is a CPC
Cost Per Click
What is a CPL
Cost Per Lead
What is a CPS
Cost Per Sale
What is a CPE
Cost Per Engagement
What is a CPV
Cost per view
