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ITM4 > ebfu week 2 > Flashcards

ebfu week 2 Flashcards

1
Q

Give an example of a protocol

A

http://

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2
Q

Give an example of a domain name

A

hilton.com

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3
Q

What is the top-level domain name in the url: https://workforce.disney.com

A

com

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4
Q

What is the second level domain name in the url: https://workforce.disney.com

A

disney

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5
Q

What is the third-level domain name in the url: https://workforce.disney.com

A

workforce

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6
Q

What does SERP stand for

A

Search Engine Result Page (first page after search

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7
Q

What are search strings

A

All keywords together

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8
Q

What is content

A

Everything you can find on a site, app, post, chat or even e-mail

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9
Q

What is content by origin (UGC)

A

Self published by a person/company (less reliable)

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10
Q

What is content by expert

A

Expert generated content (EGC)

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11
Q

What is embedded content

A

Created by others, linked by technic

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12
Q

What are the commercial goals of content

A

Advertisement’s, paid content and sponsorships

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13
Q

What are the non-commercial goals of content

A

organic and editorial

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14
Q

What is a query

A

A command that is given to a database to perform a certain action that potentially returns results. It is basically the process of searching for terms/words

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15
Q

What is SEO

A

Search engine optimization, companies can pay for this

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16
Q

How is a search engine result page divided?

A
  • Top of the page: Search Engine Advertising (SEA) first
  • Followed by featured snippets/partners
  • Followed by Search Engine Optimization results, then organic results
17
Q

What is referral traffic

A

Visits that came from your website from sources outside of search engines and not direct

18
Q

What are Search volumes

A

How many times something is searched for

19
Q

What are semantics

A

Semantics is the study of meaning of language. It deals with the meaning of linguistic structures such as words and phrases. The search understand must understand the meaning and context you are looking for.

ITM4 (15 decks)

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