ebfu week 2 Flashcards
Give an example of a protocol
http://
Give an example of a domain name
hilton.com
What is the top-level domain name in the url: https://workforce.disney.com
com
What is the second level domain name in the url: https://workforce.disney.com
disney
What is the third-level domain name in the url: https://workforce.disney.com
workforce
What does SERP stand for
Search Engine Result Page (first page after search
What are search strings
All keywords together
What is content
Everything you can find on a site, app, post, chat or even e-mail
What is content by origin (UGC)
Self published by a person/company (less reliable)
What is content by expert
Expert generated content (EGC)
What is embedded content
Created by others, linked by technic
What are the commercial goals of content
Advertisement’s, paid content and sponsorships
What are the non-commercial goals of content
organic and editorial
What is a query
A command that is given to a database to perform a certain action that potentially returns results. It is basically the process of searching for terms/words
What is SEO
Search engine optimization, companies can pay for this
How is a search engine result page divided?
- Top of the page: Search Engine Advertising (SEA) first
- Followed by featured snippets/partners
- Followed by Search Engine Optimization results, then organic results
What is referral traffic
Visits that came from your website from sources outside of search engines and not direct
What are Search volumes
How many times something is searched for
What are semantics
Semantics is the study of meaning of language. It deals with the meaning of linguistic structures such as words and phrases. The search understand must understand the meaning and context you are looking for.
