e-commerce

Question 1

emerging model of new selling and merchandising tools in which buyers are able to participate in all phases of a purchase decision, while stepping through those processes electronically rather than in a physical store or by phone (with a physical catalog).

Answer 1

Electronic commerce (EC)

Question 2

The processes in electronic commerce include: (4)

Answer 2

• enabling a customer to access product information
• select items to purchase
• purchase items securely
• have the purchase settled financially.

Question 3

Kalakota and Whinston (1997) define EC from these perspectives: (4)

Answer 3

communications
business
service
online

Question 4

From a ??? perspective, EC is the delivery of information, products/services or payments over telephone lines, computer networks, or any other electronic means.

Answer 4

communications

Question 5

From a ??? perspective, EC is the application of technology toward the automation of business transactions and work flow.

Answer 5

business

Question 6

From the ??? perspective, EC is a tool that addresses the desire of firms, consumers, and management to cut service costs while improving the quality of goods and increasing the speed of service delivery.

Answer 6

service

Question 7

From an ??? perspective, EC provides the capability of buying and selling products and information on the Internet and other online services.

Answer 7

online

Question 8

Internet/Web technology is available everywhere: at work, at home, and elsewhere via mobile devices, anytime. The marketplace is extended beyond traditional boundaries and is removed from a temporal and geographic location.

Answer 8

Ubiquity

Question 9

The technology reaches across national boundaries and around the earth. Commerce is enabled across cultural and national boundaries seamlessly and without modification.

Answer 9

Global Reach

Question 11

Video, audio, and text messages are possible. These are integrated into single marketing message and consuming experience.

Answer 11

Richness

Question 12

The technology works through interaction with the user. Consumers are engaged in a dialog that dynamically adjusts the experience to the individual and makes the consumer a co- participant in the process of delivering goods to the market.

Answer 12

Interactivity

Question 13

The technology reduces information costs and raise quality. Information becomes plentiful, cheap, and accurate.

Answer 13

Information Density

Question 14

The disadvantages of ecommerce are as follows: (3)

Answer 14

cost and justification
security and privacy
lack of trust and user resistance

Question 15

There are many opportunities for outsourcing but where and how to do it is not a simple issue.

Answer 15

cost and justification

Question 16

Major types of ECommerce

Answer 16

B2C
B2B
C2C
Mobile Commerce

Question 17

a type of ecommerce that serves direct consumers. The important activity here is buying. There are retailing transactions with individual shoppers.

Answer 17

Business-to-Consumers (B2C)

Question 18

a type of ecommerce that serves businesses. The important activity of this is purchasing.

Answer 18

Business-to-Business (B2B)

Question 19

different from buying because instead of individuals departments are involved, formal processes are followed, high monetary values may be involved and complex negotiations and contracts may take place.

Answer 19

Purchasing

Question 20

Benefits of B2C to Business
 Lower ??? costs
 New ???
 More accurate and up-to-date ??? (potentially anyway)
 Opportunity for ???
 Better ???
 Lower ??? costs

Answer 20

distribution;
business opportunities;
consumer data;
added value services;
customer support;
operating

Question 21

Benefits of B2C to Consumers
 ???
 ???
 Ability to ??? and ??? among many offers
 Lower ???, at times but not always
 ???

Answer 21

Convenience;
Information;
compare and choose;
prices;
Personal Service

Question 22

Advantages of B2B:
Lower (3)
 Reduced ???
 Efficient ???
 Lower ???
 Better ???

Answer 22

Lower:
o purchasing costs
o sales costs
o marketing costs

inventory;
logistics;
cycle time;
customer support

Question 23

a type of ecommerce that involves consumers selling directly to consumers.

Answer 23

Consumer-to-Consumer (C2C)

Question 24

Benefits of C2C:
 increased ??? (products, services, advice)
 reduced ???

Answer 24

liquidity;
search costs

Question 25

is a type of ecommerce which uses wireless devices or transactions like cell phones.

Answer 25

Mobile Commerce

Question 26

Mobile Commerce has been popularized mainly in ??? and ??? wherein it takes traditional ecommerce business models and leverages emerging new wireless technologies.

Answer 26

Japan and Europe

Question 27

The key technologies used in Mobile commerce are ?

Answer 27

telephone based 3G, Wi-Fi, and Bluetooth

Question 28

The Internet is intended to carry computer data, like telephone network which is intended to carry conversations. The Internet carries various data including email, videoconferences, and instant messages.

Answer 28

web technology

Question 29

intended to carry computer data, like telephone network which is intended to carry conversations.

Answer 29

The Internet

Question 30

carries various data including email, videoconferences, and instant messages.

Answer 30

The Internet

Question 31

is an application software allowing users to access and view web pages.

Answer 31

web browser

Question 32

Every Web page is based on a document stored in a file identified by a unique address, called a ??? or a ???.

Answer 32

Uniform Resource Locator (URL);
web address

Question 33

a private network contained in an enterprise that includes connections through one or more gateway computers to the outside Internet.

Answer 33

Intranet

Question 34

a private network that uses the Internet technology and the public telecommunication system to securely share a part of a business’s information or operations with suppliers, vendors, partners, customers, or other businesses.

Answer 34

extranet

Question 35

can be viewed as part of a company’s intranet that is extended to users outside the company. It has also been described as a “state of mind” in which the Internet is perceived to do business with other companies as well as to sell products to customers.

Answer 35

extranet

Question 36

various types of web sites to choose and search from (4)

Answer 36

portals
news
educational
entertainment

Question 37

sites that offers you a variety of Internet services such as search engine/or subject directory, news, sports and weather, free web publishing services, reference tools such as yellow pages, stock quotes and maps, shopping malls and auctions, email and other forms of online communication.

Answer 37

Portals

Question 38

provides you newsworthy material including stories and articles relating to current events, life, money, sports, and weather. Most news that is uploaded on the Internet is not included in the print because it is the most updated media. Newspapers, televisions, and radios are the ones that maintain the news web sites.

Answer 38

News web sites

Question 39

offer you exciting and challenging course in formal and informal teaching and learning. There exist many educational web sites that allow online training for employees and classes for colleges. Most instructors use these types of web sites to enhance classroom teaching by publishing course materials, grades, and other related class information.

Answer 39

Educational web sites

Question 40

offer users an interactive and engaging environment. Popular entertainment web sites offer music, videos, sports, games, ongoing web episodes, and the likes. Other complicated web sites tie up with other networks to allow users to vote in their polls on television shows.

Answer 40

Entertainment web sites

Question 41

is the largest search engine in the web whose purpose is to organize the world’s information and make it universally accessible and useful.

Answer 41

Google

Question 42

the first navigational portal to the web

Answer 42

Yahoo!

Question 43

Yahoo! is the first navigational portal to the web created by ???, both electrical engineering graduates at Stanford University.

Answer 43

Jerry Yang and David Filo