e-commerce Flashcards
emerging model of new selling and merchandising tools in which buyers are able to participate in all phases of a purchase decision, while stepping through those processes electronically rather than in a physical store or by phone (with a physical catalog).
Electronic commerce (EC)
The processes in electronic commerce include: (4)
- enabling a customer to access product information
- select items to purchase
- purchase items securely
- have the purchase settled financially.
Kalakota and Whinston (1997) define EC from these perspectives: (4)
communications
business
service
online
From a ??? perspective, EC is the delivery of information, products/services or payments over telephone lines, computer networks, or any other electronic means.
communications
From a ??? perspective, EC is the application of technology toward the automation of business transactions and work flow.
business
From the ??? perspective, EC is a tool that addresses the desire of firms, consumers, and management to cut service costs while improving the quality of goods and increasing the speed of service delivery.
service
From an ??? perspective, EC provides the capability of buying and selling products and information on the Internet and other online services.
online
Internet/Web technology is available everywhere: at work, at home, and elsewhere via mobile devices, anytime. The marketplace is extended beyond traditional boundaries and is removed from a temporal and geographic location.
Ubiquity
The technology reaches across national boundaries and around the earth. Commerce is enabled across cultural and national boundaries seamlessly and without modification.
Global Reach
Video, audio, and text messages are possible. These are integrated into single marketing message and consuming experience.
Richness
The technology works through interaction with the user. Consumers are engaged in a dialog that dynamically adjusts the experience to the individual and makes the consumer a co- participant in the process of delivering goods to the market.
Interactivity
The technology reduces information costs and raise quality. Information becomes plentiful, cheap, and accurate.
Information Density
The disadvantages of ecommerce are as follows: (3)
cost and justification
security and privacy
lack of trust and user resistance
There are many opportunities for outsourcing but where and how to do it is not a simple issue.
cost and justification
Major types of ECommerce
B2C
B2B
C2C
Mobile Commerce
a type of ecommerce that serves direct consumers. The important activity here is buying. There are retailing transactions with individual shoppers.
Business-to-Consumers (B2C)
a type of ecommerce that serves businesses. The important activity of this is purchasing.
Business-to-Business (B2B)
different from buying because instead of individuals departments are involved, formal processes are followed, high monetary values may be involved and complex negotiations and contracts may take place.
Purchasing
Benefits of B2C to Business
Lower ??? costs
New ???
More accurate and up-to-date ??? (potentially anyway)
Opportunity for ???
Better ???
Lower ??? costs
distribution;
business opportunities;
consumer data;
added value services;
customer support;
operating
Benefits of B2C to Consumers
???
???
Ability to ??? and ??? among many offers
Lower ???, at times but not always
???
Convenience;
Information;
compare and choose;
prices;
Personal Service
Advantages of B2B:
Lower (3)
Reduced ???
Efficient ???
Lower ???
Better ???
Lower:
o purchasing costs
o sales costs
o marketing costs
inventory;
logistics;
cycle time;
customer support
a type of ecommerce that involves consumers selling directly to consumers.
Consumer-to-Consumer (C2C)
Benefits of C2C:
increased ??? (products, services, advice)
reduced ???
liquidity;
search costs
is a type of ecommerce which uses wireless devices or transactions like cell phones.
Mobile Commerce
Mobile Commerce has been popularized mainly in ??? and ??? wherein it takes traditional ecommerce business models and leverages emerging new wireless technologies.
Japan and Europe
The key technologies used in Mobile commerce are ?
telephone based 3G, Wi-Fi, and Bluetooth
The Internet is intended to carry computer data, like telephone network which is intended to carry conversations. The Internet carries various data including email, videoconferences, and instant messages.
web technology
intended to carry computer data, like telephone network which is intended to carry conversations.
The Internet
carries various data including email, videoconferences, and instant messages.
The Internet
is an application software allowing users to access and view web pages.
web browser
Every Web page is based on a document stored in a file identified by a unique address, called a ??? or a ???.
Uniform Resource Locator (URL);
web address
a private network contained in an enterprise that includes connections through one or more gateway computers to the outside Internet.
Intranet
a private network that uses the Internet technology and the public telecommunication system to securely share a part of a business’s information or operations with suppliers, vendors, partners, customers, or other businesses.
extranet
can be viewed as part of a company’s intranet that is extended to users outside the company. It has also been described as a “state of mind” in which the Internet is perceived to do business with other companies as well as to sell products to customers.
extranet
various types of web sites to choose and search from (4)
portals
news
educational
entertainment
sites that offers you a variety of Internet services such as search engine/or subject directory, news, sports and weather, free web publishing services, reference tools such as yellow pages, stock quotes and maps, shopping malls and auctions, email and other forms of online communication.
Portals
provides you newsworthy material including stories and articles relating to current events, life, money, sports, and weather. Most news that is uploaded on the Internet is not included in the print because it is the most updated media. Newspapers, televisions, and radios are the ones that maintain the news web sites.
News web sites
offer you exciting and challenging course in formal and informal teaching and learning. There exist many educational web sites that allow online training for employees and classes for colleges. Most instructors use these types of web sites to enhance classroom teaching by publishing course materials, grades, and other related class information.
Educational web sites
offer users an interactive and engaging environment. Popular entertainment web sites offer music, videos, sports, games, ongoing web episodes, and the likes. Other complicated web sites tie up with other networks to allow users to vote in their polls on television shows.
Entertainment web sites
is the largest search engine in the web whose purpose is to organize the world’s information and make it universally accessible and useful.
the first navigational portal to the web
Yahoo!
Yahoo! is the first navigational portal to the web created by ???, both electrical engineering graduates at Stanford University.
Jerry Yang and David Filo
