dugga Flashcards
If meeting potential customers by chance, entrepreneurs
should generally not engage in informal chats but try to
schedule more formal interviews in the near future.
True
False
False
Which of the following is true for “effectual asks”?
Select one alternative:
Entrepreneurs should be willing to change course if others are willing and able to commit.
Entrepreneurs should avoid getting personal since this may bias their judgment and lead to irrational decisions.
While entrepreneurs should always be ready to revise their hypotheses, they should always come prepared with a set of specific hypotheses to ask about.
Entrepreneurs should be willing to change course if others are willing and able to commit.
In experimentation, the main goal of initial customer
conversations is…
Select one alternative:
To talk to potential customers in order to test the founder’s vision—especially focusing on hypotheses regarding customer problems and solutions.
To ask open-ended questions and invite others to join and co-create the venture.
To talk to potential customers in order to discover what products in your category they are currently using.
To talk to potential customers in order to build a repeatable sales roadmap for the sales and marketing teams to follow.
To talk to potential customers in order to test the founder’s vision—especially focusing on hypotheses regarding customer problems and solutions.
It is important to build a scalable way to attract customers
very early in a ventures life.
Select one alternative:
True
False
False
In transformation, what is the main purpose of interacting with others?
Select one alternative:
To get them to try the MVP.
To get some form of committment from them (e.g. time, introductions, money, resources) since this means that they probably mean what they say.
To get them to join the venture while not letting them influence its development.
To have them self-select to join the venture by contributing something (e.g. time, introductions, resources).
To have them self-select to join the venture by contributing something (e.g. time, introductions, resources).
What does A/B test mean?
Select one alternative:
Testing two versions of a product experience on a control and a treatment group.
Testing serially dependent assumptions in hierarchical order of importance, i.e. postponing
tests of derivative hypotheses (e.g. customer acquisition model) until the main hypothesis
(e.g. customer segment) has been confirmed.
Testing to assess the relation between active users (e.g. using app) and a baseline group
consisting of users who have merely signed up (e.g. downloaded app).
Testing the relative performance of the alpha and the beta versions of product that is under
development.
Testing two versions of a product experience on a control and a treatment group.
Startups launching an incomplete early version of their
product should not compensate for this by giving early users
a lot of personal attention and support, since this can distort
the feeedback from users.
Select one alternative:
True
False
False
What are, according to Sarasvathy, the three basic means that
all entrepreneurs start with?
Select one or more alternatives:
Where they are located
Whom they know
Who they are
What education they have
What they know
Where they are from
Whom they know
Who they are
What they know
In Experimentation, what is most important for a startup that
is launching the first version of an innovative new product?
Select one alternative:
To have enough features to satisfy a large part of the potential market.
To have network effects so that the total value offered is higher than that of competing
offerings.
To have enough features so that the total value delivered is greater than the value delivered
by competing products for a large part of the potential market.
To have enough features to satisfy a limited part of the total potential market.
To have enough features to satisfy a limited part of the total potential market.
