10.12.24 Flashcards
Why do firms internationalize?
- Intense domestic competition.
- Slim profit margin.
- Domestic Saturation and reaching maturity
- Serve customers that have relocated abroad.
Prevent the grow of competition in the home market.
What is attractive with foreign markets?
- Sales opportunities
- Extend product life cycle, especially after
- Serve underserved or overlooked markets
- Gaining new ideas for products , and business processes.
- Acquire knowledge to enhance efficiency.
- Access to lower cost or better value factors of productions
- Curb competitors’ growth
What are the internationalization strategies
- Exporting
- Global sourcing
- Foreign Direct Investment
- International Collaborative Ventures
- Licensing
What is exporting strategy
The strategy of producing products or services in one country (often the producer’s home country) and selling and distributing them to customers
located in other countries.
What is Global Sourcing strategy
Relies on a contractual relationship between the buyer (the focal firm) and a foreign source of supply
What is Foreign Direct Investment strategy
the firm establishes a physical presence abroad
through direct ownership of productive assets such as capital, technology, labor, land, plant, and equipment.
What is International Collaborative Ventures strategy
Partnerships between two or more firms aimed at sharing risks and leveraging each other’s complementary resources, capabilities, or market access
What is Licensing strategy
A legal contract that outlines the relationship between the owner of intellectual property (the licensor) and the party granted permission to use it (the licensee)