24.11.07 Flashcards
What is an artifact
an interface between an inner environment and an outer environment
Example: Whether a clock will in fact tell time
depends on its internal construction and
where it is placed
The relations when designing is…
purpose or goal,
character of the artifact,
environment
…in which the artifact performs
What is distinct artifacts
Focusing devices that enable efficient hypothesis testing
Could be physical, narrative, digital
For experimentation, these artifacts are used…
distinct
unambiguous
For transformation, these artifacts are used…
creative negotiations centred around mutable artifacts
Mutable artifacts are…
Boundary objects that facilitate, as well as transform in, interaction.
Segmentation is the … strategy
business strategy
Segmentation is used to…
Decide for whom to be best and design a company accordingly
Customers
Product categories
Industry
Differentiation is the … strategy
product strategy
Differentiation is used to…
Build a product to clearly set you apart from alternatives
Positioning is the … strategy
communications strategy
Positioning is used to…
Influence customer minds so they remember why you are best
