Domain III: Communication

Question 1

Process Model of Communication

Answer 1

Sender –> Message via Channel –> Reciever

• see Figure 5.1 in Study Guide

Question 2

Process Model of Communication: Feedback

Answer 2

the complex dance that occurs between the sender and receiver - includes both verbal and nonverbal communication

• Did the receiver understand the message that was being sent as it was intended?

Question 3

Process Model of Communication: Noise

Answer 3

anything that interferes with the delivery of the message being sent

• see Figure 5.1 in Study Guide

Question 4

What are the 2 biggest threats to effective listening?

Answer 4

Information overload and “noise”

Question 5

What are 6 characteristics to avoid and help improve understanding when speaking?

Answer 5

1. Moving Target - moves around unnecessarily
2. The Musician - plays with keys, coins, etc.
3. The Peacock - shows nervousness/lack of confidence
4. The Great Scientist - uses words that makes it difficult for receiver to fully understand
5. The Clincher - shows nervousness by clinging onto things such as a podium
6. The Disorganized Artist - rambling without a goal/purpose which causes confusion among receiver(s)

Question 6

What are the 6 roles of an effective facilitator?

Answer 6

1. Encourage participation from all
2. Foster effective listening
3. Clarify goals and agenda
4. Balance individual needs with group tasks
5. Encourage shared leadership
6. Share the facilitator role with others

Question 7

Leadership Style: The Director

Answer 7

leader makes decisions on their own giving instructions to others and follow up with close supervision

Question 8

Leadership Style: The Problem Solver

Answer 8

Involve group members in problem solving process; good at listening to issues/challenges and make decisions based on recommendations of the group

Question 9

Leadership Style: The Developer

Answer 9

Very good listener; great at asking questions and empowers staff to make own decisions

Question 10

Leadership Style: The Delegator

Answer 10

designates responsibilities to others and entrusts them to handle assignments on their own; guides the decision making process although staff makes own decisions

Question 11

Media Literacy focuses on skills and knowledge needed to ______________________________________

Answer 11

Analyze media messages critically and to become better-informed consumers

Question 12

What is Social Marketing?

Answer 12

The application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behaviors of target audiences in order to improve their personal welfare and that of their society.

• Ability to sell healthy behaviors *

Question 13

What is Social Marketing used for?

Answer 13

● Creating awareness of problem

● Identifying needed change (what should be done)
Resources to make changes (how to do it)

● Change levels of readiness & resources

Question 14

What are the 4 Ps of social marketing?

Answer 14

PRODUCT - What is the target audience being asked to know, believe or do?

PRICE - What is the cost/benefit to the target audience of doing it?

PROMOTION - Who is the messenger/delivers the message? overall strategy or message used to persuade target audience to pay the price for the product

PLACEMENT - What channels are used to disseminate the message and where promotion is being delivered?

• See study guide for examples with drug misuse prevention *

Question 15

Social Norms Marketing is used to __________________________________

Answer 15

Promote and shed light on the healthy behavior practices of the majority (within the community)

Question 16

Communication strategies that may be used in community prevention efforts include:

Answer 16

● Public Awareness Campaigns
● Social Marketing
● Advocacy
● Media Advocacy
● Media Literacy
● Social Media

Question 17

What is Media Advocacy?

Answer 17

The strategic use of media to advance a social and/or public policy initiative. Media advocacy seeks to change the social and political environment in which decisions that affect health and health resources are made by influencing the mass media’s selection of topics and by shaping the debate about those topics.

Question 18

What is Media Literacy?

Answer 18

The ability to access, analyze and produce information for specific outcomes. It teaches intended audiences (often youth) to deconstruct media messages so they can identify the sponsor’s motives. It also teaches communicators how to compose messages attuned to the intended audience’s point of view.

Question 19

What risk and protective factors does social marketing target related to substance use prevention?

Answer 19

● Perception of risk or harm of substance use
● Access or availability of alcohol, tobacco, and other drugs
● Norms Supporting Use (parental monitoring, perception of peer approval/peer use, low enforcement of policies ordinance/youth access laws)