Distribution strategy Flashcards
What is the significance of distribution strategy in marketing?
Distribution strategy is crucial in marketing as it determines how products or services reach consumers, impacting accessibility, convenience, and customer satisfaction.
What are the key components of a distribution strategy?
Components of a distribution strategy include channel selection, logistics management, inventory control, order processing, and distribution network design, aiming to ensure efficient product delivery and customer service.
What role do distribution channels play in reaching target markets?
Distribution channels serve as pathways through which products or services move from producers to consumers, enabling businesses to reach and serve specific target markets effectively.
How does distribution strategy impact product availability and customer satisfaction?
Distribution strategy influences product availability by ensuring products are accessible when and where consumers need them, directly impacting customer satisfaction and loyalty.
What are the key considerations in selecting distribution channels?
Considerations for selecting distribution channels include market coverage, channel intermediaries, control over the distribution process, cost-effectiveness, and alignment with the overall marketing and business objectives.
What is the role of logistics in distribution strategy?
Logistics involves the management of product transportation, storage, and inventory, playing a critical role in ensuring timely and cost-effective product delivery to consumers.
How does e-commerce impact distribution strategy?
E-commerce has transformed distribution strategy by enabling direct-to-consumer sales, expanding market reach, and offering new distribution channels, such as online marketplaces and digital platforms.
What are the implications of global distribution for businesses?
Global distribution presents opportunities for market expansion, cultural adaptation, and international trade, but also involves challenges related to logistics, regulatory compliance, and market-specific distribution practices.
How does distribution strategy align with the product life cycle?
Distribution strategy aligns with the product life cycle by adapting to changing demand, market expansion, and product availability requirements at different stages, such as during product introduction, growth, and maturity.
What are the key challenges in managing distribution strategy?
Challenges in managing distribution strategy include channel conflicts, inventory management, transportation costs, global logistics, e-commerce integration, and maintaining consistent product availability and quality.
