Buying behavior on B2C markets Flashcards
What is the significance of understanding consumer buyer behavior in B2C markets?
Understanding consumer buyer behavior in B2C markets is crucial for marketers to develop effective marketing strategies, tailor products, and create compelling marketing messages.
What are the key characteristics affecting consumer behavior in B2C markets?
The characteristics include cultural factors, social factors, personal factors, psychological factors, and situational factors, all of which influence consumer buying decisions.
What are the stages of the buyer decision process in B2C markets?
The stages include need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior, which guide consumers through the decision-making process.
How do cultural and social factors influence consumer behavior in B2C markets?
Cultural and social factors encompass societal values, beliefs, norms, lifestyle trends, and cultural diversity, shaping consumer preferences, attitudes, and behaviors.
What is the significance of segmentation in understanding consumer behavior in B2C markets?
Segmentation helps identify and understand the diverse needs and preferences of consumer groups, enabling marketers to tailor products and marketing strategies to specific segments effectively.
How do psychological factors influence consumer behavior in B2C markets?
Psychological factors such as motivation, perception, learning, beliefs, and attitudes play a significant role in shaping consumer behavior and purchase decisions.
What are the key elements of the post-purchase behavior in B2C markets?
Post-purchase behavior involves determinants of customer satisfaction, cognitive dissonance, and the customer’s expectation versus the product’s perceived performance, influencing future buying decisions.
What are the implications of the stimulus-response model in understanding consumer behavior in B2C markets?
The stimulus-response model helps marketers understand how consumers respond to various marketing efforts and stimuli, guiding the development of effective marketing strategies.
How do personal factors influence consumer behavior in B2C markets?
Personal factors such as occupation, economic situation, age, and life stage significantly impact consumer buying behavior and influence product and service choices.
What are the implications of the buyer decision process for marketers in B2C markets?
Marketers aim to be involved throughout the buyer decision process, influencing and assisting consumers at each stage to guide them towards making a purchase decision that aligns with their needs and preferences.
Differences between system 1 and system 2
System 1 is like the autopilot of your brain, making quick decisions based on intuition and past experiences, while System 2 is like the control panel, carefully analyzing information and making conscious decisions
