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Mads Duve
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Decks in this class (14)
Creating customer value and engagement
What is the significance of creat...,
What are the key components of a ...,
How can companies prepare an inte...
17
cards
Marketing strategy
What is the significance of a mar...,
What are the key components of a ...,
What is the role of strategic pla...
13
cards
Buying behavior on B2C markets
What is the significance of under...,
What are the key characteristics ...,
What are the stages of the buyer ...
11
cards
Buyer behavior on B2B markets
How do b2b markets differ from co...,
What are the key characteristics ...,
How do professional buyers make d...
11
cards
Segmentation
What is market segmentation,
What are the key bases for segmen...,
How does behavioral segmentation ...
15
cards
Market analysis
What is the purpose of market ana...,
What are the key components of a ...,
How does market analysis contribu...
11
cards
Branding
What is the significance of brand...,
What are the key elements of a br...,
How does brand positioning contri...
10
cards
Product and Service Strategy
What is the product development p...,
What are the key stages of the pr...,
How does the new product developm...
13
cards
Price setting
What is the significance of price...,
What are the key factors to consi...,
What is psychological pricing and...
10
cards
Distribution strategy
What is the significance of distr...,
What are the key components of a ...,
What role do distribution channel...
10
cards
Commercial and retail management
What is the role of commercial an...,
What are the key components of re...,
How does retail management contri...
10
cards
Communications strategy
What is the role of communication...,
What are the key components of a ...,
How does communication strategy c...
21
cards
B2B customer journey
What is the b2b customer journey,
What are the key stages of the b2...,
How does the b2b customer journey...
10
cards
AI, ML, and Data Analytics in Marketing Management
What is the role of ai ml and dat...,
How does ai contribute to marketi...,
What are the key components of da...
10
cards
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Marketing management
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