Distribution Flashcards
1
Q
Distribution
A
Distribution is the process of getting the right product or service to the consumer in the right place
2
Q
4 stages of distribution
A
Manufacturer
Wholesaler
Retailer consumer
3
Q
3 stage distribution
A
Manufacturer
Retailer
Consumer
4
Q
2 stage distribution
A
Manufacture
Consumer
5
Q
Online distribution
A
Can cater to a far greater geographically dispersed market than traditional local shops
6
Q
Changing a product to service
A
This is the concept that you do not have to own something to be able to use
7
Q
Choice of distribution channel
A
The choice of channel of distribution and the method of getting the products to the consumer will depend on:
