dismgt reviewer

Question 1

It is the process of overseeing the movement of goods from supplier or manufacturer to point of sale.

Answer 1

Distribution Management

Question 2

An overarching term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply chain, and logistics.

Answer 2

Distribution Management

Question 3

This is to ensure maximum profitability by delivery of goods as fast and efficient as possible to clients.

Answer 3

For the Distributors and Wholesalers

Question 4

It helps facilitate the transfer of goods towards the desired target market.

Answer 4

For the Manufacturers

Question 5

Fast transaction, outright want or need satisfaction

Answer 5

For the consumers and customers

Question 6

A chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.

Answer 6

Distribution channel

Question 7

2 kinds of channels:

Answer 7

• direct channel
• indirect channel

Question 8

It allows the consumer to make purchases from the manufacturer.

Answer 8

Direct channel

Question 9

It allows the consumer to buy the goods from a wholesaler or retailer.

Answer 9

Indirect channel

Question 10

It is selling directly to the intended customer without neccesarily going through a complex supply chain.

Answer 10

Direct Distribution

Question 11

The utilization of wholesalers, agents, retailers, and other elements which may get hold of the product before the actual and intended customers.

Answer 11

Intermediaries

Question 12

It describes a wide variety of marketing arrangements by which the manufacturer or wholesalers uses more than one channel simultaneously to reach the end user.

Answer 12

Dual Distribution

Question 13

A distribution channel where goods that are either damaged or at some point have served their purpose well will return back to the original manufacturer for recycling or refurbishing.

Answer 13

Reverse Channel

Question 14

Considerations in selecting a channel:

Answer 14

• Consumer preferences
• Brand
• Cost

Question 15

The distribution management need to maintain optimum stocks of different products to meet customer demands. It needs to order an appropriate assortment of different merchandise.

Answer 15

Inventory Management

Question 16

Marketing channels are responsible for providing customer service in the form of credit, delivery and technical assistance. It also arranges for the return of the defective merchandise from the customers.

Answer 16

Physical Distribution

Question 17

Many channel partners design their sales promotion to increase the sales in their territories.

Answer 17

Marketing Communication

Question 18

Channel partners are an important source of information about the changes in customer preferences, competitive strategies, and changes in the market.

Answer 18

Market Feedback

Question 19

Channel partners offer credit to the retailers to increase the sales and availability of the products.

Answer 19

Financial Risk

Question 20

Adjust the offer to suit the buyer’s needs.

Answer 20

Matching

Question 21

The direct kind of distribution model where the company or the manufacturer goes directly to the customer and sells the product.

Answer 21

zero-level channel in consumer market

Question 22

They undergo accreditation of retailers and these retailers will now sell the product to the customers on another point.

Answer 22

one-level channel in consumer market

Question 23

There are distributors involved and distributors will select retailers they will transact with.

Answer 23

two-level channel in consumer market

Question 24

The company will hire or select distributors as channel partners and distributors will look or hire agents, and the agents in return will find retailers that will sell the product to the customers.

Answer 24

three-level channel in consumer market

Question 25

The company sells the product to customers through the industrial distributors.

Answer 25

one-level channel in industrial market

Question 26

The structure follows intermediaries between the company and the customer. (company’s representative and industrial distributor)

Answer 26

two-level channel in industrial market

Question 27

An agent mediates between the industrial distributor and the company’s representative.

Answer 27

three-level channel in industrial market

Question 28

The level of availability selected for a particular product by a marketer.

Answer 28

Distribution Intensity

Question 29

It is an agreement between a supplier and a retailer granting the retailer exclusive rights within a specific geographical area to carry the supplier’s product.

Answer 29

Exclusive Distribution

Question 30

A strategic approach used by companies to limit their product sales to a specific set of outlets in order to maintain control over brand image, quality, and the sales environment.

Answer 30

Selective Distribution

Question 31

A strategy that involves making a company’s products available to customers in as many places as possible.

Answer 31

Intensive Distribution

Question 33

3 factors in designing rural distribution:

Answer 33

• appropriate
• aggregate
• appoint