Different campaign methods Flashcards
What are the 7 different types of campaign methods?
Social media
Hit songs
Merchandise
blogs
Marching
Lobbying
Petition
What are the strengths of social media?
Easy to use,
Easy to communicate with a large number
of people,
Spreads awareness to a large no. of people.
What are weaknesses of social media?
Limited market,
Not accessible to everyone
an older generation may not have means or
ability to access
What are strengths of hit songs?
Gain attention of the public,
Wide audience
What is a weakness of hit songs?
A dislike for the singer may persuade the public not to become involved
What is a strength of merchandise?
Profitable,
Far-reaching
What is a weakness of merchandise?
Time consuming,
Retailers may have to be persuaded to stock and sell
What are strengths of blogs?
Easy to create,
Far-reaching,
What are weaknesses of blogs?
Can be time-consuming to update,
All posts including adverse ones can be seen
What are strengths of marching?
Cost effective,
Can involve a large number of people
What are weaknesses of marching?
Time-consuming to liaise with authorities,
Can lead to militant action
What is a strength of lobbying?
Action at the heart of Parliament,
Can impact law making
What are weaknesses of lobbying?
Time-consuming,
Costly to arrange and implement,
What are strengths of petitions?
Can be cost effective,
Promoted through social media
What are the weaknesses of petitions?
May not represent the majority of the public,
People may feel obliged to sign if requested
