Developing A Successful PT Business

Question 0

Starting out in personal training

Answer 0

1) Must have passion.
2) Importance of education - degrees, certifications, etc.

3) Where to work?
- commercial fitness facilities
- independent contractors
- in-home personal training
- owning a facility

Question 1

What makes a business successful?

Answer 1

Have a clearly defined mission and vision statements that define exactly what the business is about and what their goals are; many mention the importance of “customer service”

Question 2

The 4 P’s of Marketing

Answer 2

1) Product - clearly identify the product you are selling; the results you help the clients achieve
2) Price - amount charged for a product or service (including volume discounts, seasoning pricing, & bundle packages); affected by multiple things such as clientele, volume, location, group vs individual
3) Place - where and how the sessions are delivered (such as online coaching, boot camps, corporate wellness, sports training centers, general fitness centers, etc…)
4) Promotion - communication of information to potential clients to spark interest (such as advertising, sales, social media, public relations, etc…)

Question 3

Approaching potential clients

Answer 3

Learn to attract new clients as self-promotion - don’t be afraid to approach potential new clients, especially if you have never met them before. Be professional & pleasant!

Question 4

10 steps to success

Answer 4

1) Choose a desired income.
2) Determine how much must be earned per week to achieve the annual goal.
3) Figure out how many sessions need to be performed to earn the weekly goal (and how many clients are needed for those sessions).
4) Calculate closing percentage.
5) Decide in what timeframe new clients will be acquired.
6) Determine the number of potential clients that need to be interacted with overall to gain clients within the timeframe. Figure out a weekly contact rate based on that number.
7) Break down the weekly contact rate into daily increments.
8) Further break down the daily contact rate into the number of hourly contacts.
9) Ask each contact for his or her contact information.
10) Follow up with a thank-you card and a call, and schedule an informal appointment during the member’s next visit.