Design/innovation Flashcards
describe types of primary and secondary research
primary
* interviews - provide detailed info, more difficult to analyse results
* focus group - ask open-ended questions, in-depth feedback, people may be influenced by others to answer differently
* questionnaire
* experiment
secondary
* using internet - look up data (eg sales figures), less reliable as data doesn’t come from a direct source
* using other market research reports
* government reports/studies
describe ways to ensure a product is ergonomic
ergonomics - designing a product so it’s comfortable+ easy to use
* size+proportion - clothes need various sizes, adjustable products eg hoodie strings, large enough calc buttons
* target market - chair for a child must be a diff size for an adult
* using anthropometric data - body measurements to ensure product is right size+shape
