Design Elements & Principles Flashcards
Describe Silhouettes and their function
They are blacked out shapes
They are used to simplify a shape and can create dramatic effect
Describe Pace and its function
The speed at which the viewer’s move from element to the next
It can determine the speed at which an interactive graphic should move
Describe the Rule of Thirds and its function
Involves splitting the page up into thirds
This can help with organisation and creating a focal point
Describe Negative Space and its function
The space around and between the subject of an image
It can help make the space around the subject form its own image
Describe the Golden Ratio and its function
The number which an items size should be altered by to create the perfect ratio (1.618)
Describe Dynamic Effects and their function
They give the effect of movement
They can make graphics more exciting and engaging
Describe Radial Balance and its function
When elements are arrange around a central point in a circle
This creates an exciting layout