Definitions

Question 1

Keyword Harvesting

Answer 1

Automatically transferring search terms, keywords or ASIN targets from one ad group or campaign to another, based on a previously defined set of rules.

Question 2

Bid Optimization

Answer 2

Technology that will do the manual work of downloading, evaluating, re-calculating, and updating your bids. Bid optimization technology can take your requirements and evaluate each bid in your campaign, identifying the ideal bid based on the data available.

Question 3

Budget Balancing

Answer 3

A balanced budget occurs when revenues are equal to or greater than total expenses. A budget can be considered balanced after a full year of revenues and expenses have been incurred and recorded.

Question 4

Share of Voice

Answer 4

The percentage of the market your brand holds in any given time period compared to your competitors. SOV illustrates your brand’s ability to be visible and “heard” amongst your target demographic and can be used to shed light on how much your brand owns the dialogue in a certain segment or product category.

Question 5

Buy Box

Answer 5

The white box on the right hand side of the page on the desired product page. When a consumer proceeds to buy the product through this section, the seller which is highest ranked by Amazon at that time will show up there. The Buy Box winner will go on to make more sales than any other seller for that product.

Question 6

Organic vs Paid Marketing

Answer 6

While organic marketing is focused on generating traffic to your site over time, inorganic marketing, or paid marketing, uses paid methods to target, reach, engage, and convert audiences quickly.

Question 7

Amazon Sponsored Products

Answer 7

Sponsored Products are ads for individual product listings on Amazon. They appear within shopping results pages and on product detail pages.

Question 8

Amazon Sponsored Brands

Answer 8

Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and a selection of your products, these ads appear in shopping results pages, helping drive sales and product visibility.

Question 9

Amazon Sponsored Display

Answer 9

Sponsored Display is a new self-service advertising solution that helps advertisers reach relevant audiences across the shopper journey, with ad placements that appear on and off Amazon.

Question 10

Machine Learning

Answer 10

Machine learning is a method of data analysis that automates analytical model building. It is a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.

Question 11

SearchGraph Technology

Answer 11

Technology designed to give answers to user natural language queries rather than a list of links.

Question 12

Return on Ad Spend vs. Advertising Cost of Sale

Answer 12

ACoS tracks the impact of your ad spend on your ad sales on Amazon. ROAS is the reverse of ACoS, similarly indicating how your ad spend impacts your revenue.

Question 13

Managed Services

Answer 13

Feedvisor’s managed services team provides agency-like marketing and business services, hands-on enablement, and ongoing optimizations to maximize discoverability, sales, and profits as well as provide a true understanding of your performance on Amazon Seller and Vendor Central.

Question 14

Retailer

Answer 14

A retailer, or merchant, is an entity that sells goods such as clothing, groceries, or cars directly to consumers through various distribution channels with the goal of earning a profit.

Question 15

Seller

Answer 15

A seller is an entity that sells goods such as clothing, groceries, or cars to consumers, retailers, and wholesellers through various distribution channels with the goal of earning a profit.

Question 16

Brand

Answer 16

A brand is the way a product, company, or individual is perceived by those who experience it.

Question 17

Private Label

Answer 17

A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name.

Question 18

1P (First Party)

Answer 18

A 1P relationship means Amazon acts as the retailer, and you operate as a wholesale supplier to Amazon.

Question 19

3P (Third Party)

Answer 19

A 3P relationship means you are the retailer and you sell products directly to consumers via the Amazon marketplace.

Question 20

E-Commerice Channels

Answer 20

An e-commerce channel is the way in which a business-to-business (B2B) sales organization goes to market, either through direct or indirect routes, to sell its product or solutions to end customers. Examples of e-commerice channels are: Search Engines, Online Marketplace, Email Marketing, Social Networks

Question 21

Bid Management

Answer 21

Bid management involves the automated management of bidding for digital marketing campaigns. Bid management tools, also called bid optimisation platforms, enable you to automate your CPC (cost-per-click) bids for different campaigns.Today, the term “bid management” is also used to manage bids in the display ad market, with the development of real-time bidding. This automated management is possible, thanks to algorithms defined by the marketing manager based on the set objectives and available resources.

Question 22

Autonomous Dayparting

Answer 22

Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences.

Question 23

Automated Keyword Bidding

Answer 23

Keyword bidding is like an auction for placement in Amazon search rankings for a search term that is made.

Question 24

Ad Groups

Answer 24

An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

Question 25

MAP Policies

Answer 25

MAP policies dictate the lowest price that a brand will tolerate for a particular product. While they’ve been a part of the retail landscape for over a decade, MAP policies are now a part of the day-to-day language of many brands, thanks to the growth of online marketplaces, including Amazon and eBay.

Question 26

End-to-End

Answer 26

End-to-end describes a process that takes a system or service from beginning to end and delivers a complete functional solution, usually without needing to obtain anything from a third party.

Question 27

A+ Content

Answer 27

The A+ content feature enables brands to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements. Adding A+ content to your product detail pages can help result in higher conversion rates, increased traffic, and increased sales when used effectively.

Question 28

Competitive Mapping

Answer 28

A visualization tool used to analyze an organization’s competitors. Companies use these to help them strategically provide better service. Competition mapping is a helpful tool when companies are launching a new product or service

Question 29

Natural Language Processing

Answer 29

Natural language processing (NLP) refers to the branch of computer science—and more specifically, the branch of artificial intelligence or AI—concerned with giving computers the ability to understand text and spoken words in much the same way human beings can.

Question 30

Hero Images

Answer 30

A large banner image, prominently placed on a web page, generally in the front and centre.” The hero image can be static or dynamic (videos and animations) and it typically covers the full-width of the webpage.

Question 31

Product Copy

Answer 31

In advertising, web marketing, and similar fields, product copy refers to the output of copywriters, who are employed to write material which encourages consumers to buy goods or services.

Question 32

Product Variants

Answer 32

When you shop online, you notice that the same product is available in various sizes, colors, materials and price points. These purchasing options are product variants.

Question 33

A/B Testing

Answer 33

A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drive business metrics.

Question 34

Bespoke Content

Answer 34

Bespoke is the art of tailoring that gives a unique personality to your products or services.

Question 35

Counterfeit Activity

Answer 35

Products offered for sale on Amazon must be authentic. The sale of counterfeit products is strictly prohibited. Failure to abide by this policy may result in loss of selling privileges, funds being withheld, and disposal of inventory in our possession.

Question 36

Amazon Seller Central

Answer 36

Amazon Seller Central is an online dashboard used by third-party sellers to manage and list products on the Amazon marketplace. Within this dashboard, sellers can add products, manage inventory, advertise products, and open up support cases — it’s essentially mission control from where you can run your Amazon business.

Question 37

Amazon Standard Identification Number

Answer 37

Amazon Standard Identification Number (ASIN) is a ten-digit alphanumeric code that identifies products on Amazon. It’s unique for each product and is assigned when you create a new product in Amazon’s catalog.

Question 38

Fullfillment by Amazon

Answer 38

Amazon picks, packs, ships, and provides customer service for their customers from their fulfillment centers

Question 39

Fullfillment by Merchant

Answer 39

Merchant (not Amazon) picks, packs, ships, and provides customer service for their customers from their own fulfillment centers

Question 40

Seller-Fulfilled Prime

Answer 40

Seller Fulfilled Prime is the Prime program that allows merchants to deliver directly to domestic Prime customers from their own warehouse.

Question 41

Demand Side Platform

Answer 41

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not. Self-service and managed-service options are available.

Question 42

Pay per Click

Answer 42

PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads

Question 43

Search Engine Optimization

Answer 43

The process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

Question 44

Minimum Advertised Price

Answer 44

Minimum advertised pricing (MAP) is the lowest price a retailer can advertise the product for sale. To clarify, this does not refer to the lowest price they can sell it for in their store—just the lowest that they can show online or in an advertisement.