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FeedVisor > Amazon Presi > Flashcards

Amazon Presi Flashcards

1
Q

Eligibility for Buy Box

A
  1. Professional Seller 2. Product must be Buy Box Eligible 3. NEW ITEMS ONLY
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2
Q

Fulfillment Types

A

(FBA, FBM, SFP) but more on that later

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3
Q

Price

A

The lower the better

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4
Q

Shipping Time

A

The faster the better

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5
Q

Stock Availability

A

The more consistently the items is in stock the better

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6
Q

Order Defect Rate

A

Takes into account multiple metrics. The higher the percentage, the less likely the seller is to win the Buy Box

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7
Q

Tracking and Shipment Rate

A

Tracking numbers and timely orders means the seller is more likely to win the buy bix

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8
Q

Feedback Rating and Count

A

This is the total number of buyers that have given the seller feedback. The more the better

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9
Q

Customer Response Time

A

How quickly the seller responds to customer questions/messages

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10
Q

Inventory Depth and Sales Volume

A

Sellers with a larger current inventory, consistent sales, and a strong stock history may be granted a greater Buy Box share.

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11
Q

Cancellation and Refund Rate

A

This is the number of orders canceled by the seller pre-fulfillment, and the number of orders refunded to the customer post fulfillment.

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12
Q

1P vs. 3P

A

1P sells directly to Amazon (whole sale/Amazon Basics) while 3P uses the Amazon Marketplace to sell. 1P does not control pricing and 3P does.

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13
Q

Brands

A

Nike (exclusively sells Nike Products)

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14
Q

Resellers

A

Footlocker vs. Nike (sells many kinds of brands, Nike, Adidas, Reebok)

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15
Q

Private Label

A

A private label brand is a business devoted to creating products that third parties can sell as their own (with their own labeling)

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16
Q

Individual

A

Single Person

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17
Q

Product Reviews

A

Customer reviews based on a specific product

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18
Q

Seller Reviews

A

Customer reviews based on customer’s overall expereince with seller

19
Q

Counterfeit Reviews

A

Reviews where the customer recives an incentive for giving the review. Could be a gift card or free product.

20
Q

Inventory Performance Index (IPI)

A

Number that measures inventory management over time. For example how well you balance inventory levels and sales, fix listing problems that make your inventory unavailable for purchase and keep popular products in stock

21
Q

Liquidation

A

The rapid selling of dead inventory through promotions/clearance. This is to save on excessive storage fees (espeically if you are FBA)

22
Q

Restocking

A

Important to understand what items are selling well and to always keep them adequaltely replenished

23
Q

Advertising for Inventory Management

A

Using various Amazon Ads to drive new or slower selling products

24
Q

Fulfillment by Amazon

A

Amazon will store your inventory, ship it out and deal with returns Helps get you buy box

25
Q

Fulfillment by Merchant

A

Merchant will store inventory, ship it out and deal with returns Does not help you get you buy box

26
Q

Seller Fulfilled Prime

A

Merchant will store inventory, ship it out and deal with returns but must comply with Amazon protocols Helps you get buy box

27
Q

Sponsored Products

A

Product ad reaches the first page of search results based on specific keywords searched for by customer

28
Q

Sponsored Brands

A

Sponsored Brand ads help drive brand awareness, as traffic is led to your Amazon Storefront or custom Amazon landing page. Only if you are brand registered

29
Q

Sponsored Display

A

Product or Brand ad engages shoppers across the purchase journey, on and off Amazon

30
Q

Amazon DSP

A

Demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon

31
Q

DSP vs. Sponsored Display

A

DSP ads can be used to send traffic to external websites that are not associated with Amazon in any way while Sponsored Display Ads cannot.

32
Q

A+ Content

A

The A+ content feature enables brands to change the product descriptions in a unique and enhanced way

33
Q

Coupons/Promotions

A

Discounts and deals on specific products or during specific time periods “Lighting deals”

34
Q

Timing

A

Price wars are usually quick in nature and do not last very long

35
Q

Usually 2 Competitors

A

Price wars are mostly between two different competitors, probably the closes to receiving the buy box

36
Q

“Race to the bottom”

A

Important to understand price wars to avoid minimizing prices to much that it eats into your profit

37
Q

Manual Repricing

A

Manually changing price one sku at a time, method is very prone to human error

38
Q

Rule-Based Repricing

A

Automatically changing price based on rules in response to a competitor Does not base repricing on market condition

39
Q

Algorithmic Repricing

A

Algorithmic repricing applies computer algorithms to set the ideal price based on all known market conditions. It analyzes a wide variety of metrics—not just competitors’ prices—that affect the seller’s chances of winning the Buy Box.

40
Q

AI-Based Advertising (Technology)

A

Solutions for clients needing help with overall advertising and RoAS

41
Q

Patented Algo-Repricer (Technology)

A

Solutions for clients needing help with competitive pricing and winning the Buy Box

42
Q

Data-Backed Intelligence (Technology)

A

Solutions for clients needing help with overall marketplace analytics and areas for improvement for: advertising, fulfillment, and inventory

43
Q

Strategy, Content & Experience (Data and Services)

A

Solutions for overall marketplace by driving shopper engagement and discoverability through both organic and inorganic ads

44
Q

BeSpoke Business Solutions

A

Solutions for specific product content optimization

FeedVisor (7 decks)

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