Deep Dive into Milroy and Milroy on Language Change Flashcards
What is Sharon Goodman’s theory of ‘informalization’?
Goodman suggests that language has become increasingly informal across various domains, breaking down traditional distinctions between personal and public communication.
According to Goodman, what social changes have driven informalization in language?
Greater social equality, reduced hierarchical structures, and the rise of mass media and technology have all contributed to this trend.
How does Goodman describe the impact of informalization on workplace communication?
She argues that workplace communication has become more conversational, with formal conventions often replaced by informal, accessible styles.
What role does Goodman assign to technology in the process of informalization?
Technology, such as email, text messaging, and social media, has encouraged more casual and conversational styles of language.
What does Goodman say about the blending of personal and professional identities in language?
She notes that informalization often blurs the boundaries between personal and professional communication, as seen in the use of emojis or casual language in emails.
How does informalization challenge traditional power dynamics, according to Goodman?
Informalization reduces linguistic markers of authority, allowing for more egalitarian communication between individuals of different statuses.
Can you provide an example Goodman might use to illustrate informalization in advertising?
Advertisements increasingly use conversational tones, slang, and direct address (e.g., ‘Why not treat yourself?’) to engage audiences.
What evidence does Goodman give for informalization in public institutions?
Public institutions like banks and government offices now adopt friendlier, less formal language to appear more approachable and customer-focused.
How does Goodman view the use of typography in informalization?
She notes that visual aspects, such as playful fonts and lowercase letters, contribute to a casual tone in written communication.
What are the potential downsides of informalization, according to Goodman?
It can lead to a loss of clarity, reduced formality in contexts where it is still valued, and misunderstandings in cross-cultural communication.
How might Goodman’s ideas explain the rise of abbreviations and acronyms in language?
Abbreviations (e.g., ‘OMG,’ ‘FYI’) reflect the trend towards efficiency and informality in modern communication.
What is an example of informalization in education, as noted by Goodman?
Teachers often adopt more conversational tones and personal interaction styles in classrooms to connect with students.
How does Goodman’s theory address the relationship between language and identity?
She suggests that informal language allows individuals to express personal identity and authenticity, especially in social and professional contexts.
How does Goodman view the coexistence of formal and informal language?
She acknowledges that formal and informal registers coexist and are used strategically depending on context, reflecting linguistic adaptability.
Who are Milroy and Milroy, and what is their key area of study?
Lesley and James Milroy are sociolinguists who studied language change, particularly in relation to social networks and how interpersonal ties influence linguistic variation.