DECK_001 Flashcards
5 chg programs n projects: + Summing up to: (w 2 dims) + What to do if overfull n unaffordable?
- migration - polit n legal reqs - curr projects - chg reqs out of curr biz - M&A Sum = Proj portfolio (ManYears & $) > If unaffordable, sell Co!
5 types of strategies:
- Owner strategy > is your biz optimally structured (risk n rewards) as compared to inv alternatives?
- Corp strat > which biz are / should we be in? w what resources n alliances?
- Biz strat > w whom n how we compete? And grow? > Porter 5 forces & generic strats
- Config strat > how to design Value Added Engine?
- Functional strat > principles & standards within functions
Biz architecture n Corp Transf: 3 stratified interacting components + Interpretation of Corp Transf n its 2 challenges
Strategies Processes Systems + CT = from curr to target; though immaterial n cannot be stopped
Change strategies (classification)
Radical. Evolutionary Top-down. Bold strokes. (Unusual) High involvement. (Unusual). Long marches
Companies usually die due to… How? 4 Sequential stages:
…internal reasons (unless de-privatised) 1-Strategic crisis > lack of vision 2-Earnings crisis > less investing > getting worse (3-)Banks’ pressure > restructuring (shrink to healthy core) 4-Liquidity crisis > bankruptcy
StG DEF enterprise, company, firm
A productive social system.
Ease of change “formula” =
= f ( Dissatisfaction [0…1] x ModelOfFuture x ProcessOfChg )
Longest lasting Cos: why
- Coz congruence in identity bw CEO n Co Eg family owned biz, Church. CEOs of public listed Cos often need to be brutal > yearly results Family biz can think long term.
Rough process costing: (yearly total)
h/activity * activity/day * days/years / h/years * total_cost_of_1 employee/y
StG DEF mgmt / leadership
- start ~ create
- run / grow ~ steer
- change ~ develop
productive social systems, on two levels:
- mechanical
- psychological
The 3 main mgmt levels: + usual career direction
Top->down - normative - strategic - operational Career usually proceeds bottom up.
Transformation management “beer formula” =
= Project mgmt (general discipline, domain independent) + Process model (domain dependent: what steps?) + Change mgmt (psy… often badly w money incentives)
3 stakeholders groups in a Co
- executive board 2. middle mgmt 2.1. operational 2.1.1. front 2.1.2. back 2.2. staff functions 3. employees
How to treat ppl in org
based on 2 dims
2 dims:
- Performance
- Value-compliance
Treatment to apply:
- high-high –> promote
- low-low –> let go, because there is no person-org fit
- low-high –> teach & re-check
- high-low –> difficult cases of unbalanced high-perf: personality training, if they are willing; or constrain within limits
trust “beer formula”
contact –> relationship / negotiation
+
communication –> material (interest)
=
trust
+
outcome
A target process architecture answers the following 5 Qs:
- Identification of the processes
- Structuring of customer relationship interactions
- Process outputs
- Quality levels
- Definition of process flow
- Definition of organizational chart and sizing
- Setup of process management
- Definition of key performance indicators
- Process target
(outdated) BCG matrix for corp strat:
(low/high growth) x (low/high market share)
3 economic sectors, in order f dev, as GDP grows + correl. f 3rd + maybe next one
1- agriculture 2- industries 3- services ~ urbanization > deindustrialization in UK eg (4- maybe next: repair env damage)
3 surprising sources of increased value added:
1- (repair of) env damage 2- (measures against) terrorism 3- regulation => CONTROLLED VALUE ADDED
3 types of psychology:
1- analytical > focus on what’s wrong (< childhood) 2- behavioral > rituals (to improve) 3- systemic > optimize your resources (strength) w social perspective
4 Characteristics of adaptable Cos =
- adaptable vs traditional - considers all stakeholders - perf. n leadership oriented - collaborative, low hierarchy (-> check controller’s cost center structure!)
4+1 big strategies of biz segmentation: (As a taxonomy)
(Positioning): Products + (Markets): Regions Channels Customer segments + Value Chain Functions -> CRI
Auto referentiality of systems n premature aging of systems =
Successful Co wants to conserve! -> Goes on failure path
B2B vs B2C n brand
brand B2C. love B2B. CR,services
4 Biggest factors of failure of (strategic) projects: (n typical scapegoats)
1- resistance to change from the changed (psy) 2- insufficient support from (strategic) managers 3- unrealistic expectations 4- bad project management (can’t learn as you go > project/change consulting!) + Often IT ppl are scapegoated.
Bw 4 salary quartiles of mngrs, who will boards hire? N therefore?
-> Q2 (choose best ones but avoid press n malpractice accusation) -> Q2 salaries go up
Challenge for Cos by large sing. Mkts:
Be there! In each country
Character = Character Dev. =
= sum of your unquestioned beliefs; shows under pressure; Character Dev. = Revising beliefs; leaders (should) have more
Chg strats n culture: Nations n what matters
BS < Us,Uk,LatAm,China LM < DE,Jp,Scandi but (international) Co culture trumps!
Co life: Span Death Typical longest good spell
- short n decreasing (avg 14y in CH) based on registered name change - typically die by being bought (otherwise bad for board members) - rarely more than 12y spell w good VA
Combining dims: best n worst quadrants: run vs chg biz n mechanical vs psy
best is mech chg only, w already adaptive co culture; worst is when psy chg is needed b4 all else
Common segmentation vs variants
(local) variants are fine if they add value, otherwise kill them
Company culture =
= norms, (unquestioned) beliefs
corp strat nowadays: 1. old, why? 2. one big, yielding billions 3. 4.
- portfolio mgmt > diversify thru acquisitions w/o merging… today useful only for familiy offices, coz fin mkts are so efficient today 2. restructuring biz > eg GS: buy sick biz, infuse it w knowledge & industry veterans, then resell it 3. transfer skills in value chain activities > eg GE: let bizs f Co learn from each others, based on similarities 4. (most common today) “sharing activities in VC” > share HR, R&D, … shrink bizs as much as possible
cost leader strat = goal, when it works?
try to use your deep pockets to starve your competitors… re-raise prices when you have become dominant enough (but not so much as antitrust!) > Works in consolidating markets.
cultural fit bw individual n co in time
Co needs to evolve w world: there is no right to stability!
Degree of vertical integration: -def - trend n conseq in econ cycle
= VA / REVENUE = (REV - SOURCE) / REV Trend: decreasing due to integrated supply chains -> makes it more difficult to survive economic cycle downturns coz always interacting w suppliers
Distribution of VA:
5 directions: - investment (sustains n keeps alive Co) - salaries - boni - dividends / interest - taxes
Excellent Cos n Entrepreneurs w strategic crises: (strat n psy)
They anticipate crises cognitively, expecting deterioration upon stagnation. Entrepreneurs live in t future: Change when you are at the best, coz then you can afford it!
GDP: def. rel w econ policies
Sum VA All national economic policies aim to increase GDP.
How BS / LM chg strats combine w mechanical / psy:
BS. LM Mech. Mech transf. Incr. improv. Eg 6 sigmas Psy. Replace mgmt team leadership program.
Investment:
Recycling VA into projects. It’s a vital cycle.
IT n standardization
standardization should precede IT implementation eg f ERP, as IT does not standardize
key to strat SWOT analysis
summarizing to key SWOTs
Normative mngrs provide: what 2 things otherwise…
- provide energy n identification otherwise ppl leave the system
Operational level creates…
… the current VA.
Operational mngr does what? goals Development in time psy
- manage against deviation - towards targets, revised up bw cycles - depressive fear-driven job
Phases f globalization:
1- world trade of products n raw materials 2- global sourcing incl labour < unions dislike!
Process view for biz design:
TO DO from slide 26 of part 1b
Product view for biz design (Taxonomy w 4 main branches)
product 1- range > produces complexity – breadth – depth = variants 2- modularization > fights complexity – component structure n standardization – product data mgmt structure 3- degree f vert integration (aka manufacturing depth) < outsource based on competencies f suppliers 4- Differentiation
product x market biz strat advice: (2)
(old,new prod) x (old,new mkt) = (penetration, prod dev, mkt dev, diversification) 1> go to boring high VA biz! the grass is NOT greener where you don’t know 2> diversify only reusing core skills (don’t go too far from your core)
Measure unit of Productivity of 1- countries 2- Cos
1- GDP per capita 2- VA per employee High in (inv) banking, pharma… down to pizzerias!
Project: What’s career decisive?
Implementing strategies (more career decisive than knowing good ones) Thus changing the operational VA setup
(3 Reasons for consolidation)
- increase growth - exit market where not competitive - overcapacity > decreasing price
Return On Equity = (Decomposed into 3 factors, on which you can separately act) -measures what?
= profit/sales (profit margin) * sales/totAssets (capital turnover) < e.g. pay late, cash early * totAssets/shareholderEq (financial leverage) > Lehman profits SALES TOT.ASSETS capital -measures financial success.
Segmentation: def + 4 things you can segment:
“language” to analyze things + Biz, finance, HR, IT
St Gallen def of Business Model: + where most capex goes
Triangle Value Proposition Products CUSTOMER SEGMENTS Earning mechanism. Value Chain config. < capex!
Stovepipe model = + Consequently.
each product line in a division (Maybe coming from M&A) + causes desynchronization f efforts > projects fail
Strategic mngr does: task challenge psy
- change op through projects - designer/designed problem: the designed push against change - also psy draining
SWOT St Gallen way:
Inside view (SW) x Outside view (OT) = (SO=winning the princess, ST, WO, WT=killing the dragon) strats
Taxonomy of product differentiation:
Diff 1- brand -> psy! 2- product 2.1 function 2.2 design ~ look n feel 3- client relationship INTERACTION = CRI
Technological innovation: - goal - 3 dimensions
- increase Value Added - Dim1: product vs process - Dim2: internal vs external in:function,efficiency vs ex:design,effectiveness - Dim3: incremental vs radical (All 8 combinations! Give examples!)
The 3 MKTS of an economy:
1- products n services 2- capital market 3- labour market regulated by Gov to let them function as a precondition.
To whom do div n int go? generally n conspicuously
To us the ppl. Households. Pension funds.
Today’s 4 (5) big transformation forces:
1- globalization 2- technology 3- customer-orientation 4- Government (5- M&A)
Transformation vs implementation: (Typical) directions
Top down vs bottom up
Types of technology + correl n conseq f 2nd
1- product tech 2- process tech ~ phase 2 globalization -> integrated supply chains
Typical change pattern in 3 phases:
1- mechanical bold stroke 2- behavior/psy long March w leadership program 3- process improvement long March (and it overlaps w previous cycle)
Unions goal:
Increase salary
Value added:
Output (revenue) - input (all you source; but no salaries!) Value may be just availability! > added by commerce
What happens to whom in a price war? (for each f 2 generic competitive strats & then both)
- Cost leaders win - Differentiators suffer coz f pathologically high cost structure (high fixed costs) - All forced to participate even doing bad biz (=low profit) just to cover fixed costs (need enough revenue)