03 Parallelization of Corporate Development and Complexity Reduction

Question 1

A target business architecture answers the following 5 questions:

Answer 1

• Which products do I sell and how broad and deep is my product range?
• To which customer segments do I sell them?
• On which regional markets do I sell?
• Via which distribution channelsdo I sell?
• And most important: How does the mix of the four dimensions “product – customer segment – regional market – distribution channel” looks like?

Question 2

A target process architecture answers the following 5 Qs:

Answer 2

• Identification of the processes
• Structuring of customer relationship interactions
  
  • Process outputs
  • Quality levels
• Definition of process flow
• Definition of organizational chart and sizing
• Setup of process management
  
  • Definition of key performance indicators
  • Process target

Question 3

3 (+1) architecture layers

Answer 3

1. Business Architecture
2. Process Architecture
3. Information Systems / Information Technology Architecture
   
   • Information Systems –> domain- & context specific applictions
   • Information Technology –> contextless tech

Question 4

process mgmt def=

Answer 4

monitoring & improving the running processes

Question 5

Total Cost of Ownership of IT:
determinants

Answer 5

Determinants:

• IS application
• residing on:*
• IT Production Set => standardize and keep just few eg 3!
  
  • = bundle of IT components

Question 6

Microprocess def=

Answer 6

how you implement the macroprocesses of your CRI

Question 7

one important criterion of segmentation for CRI macroprocesses + properties of one

Answer 7

B2C

vs

B2B sales

–> tough negotiations (it’s like a dance…)

–> IS value added & switching costs are an important negotiation pressure factor

Question 8

Where do Agile methods fit?

Answer 8

suggestion:

be dynamic towards the client interface, drawing on the backbone, but beware of becoming too complex, otherwise you cannot change the next time

Question 9

Mgmt: 5 main tasks (3 + 2)

Answer 9

• Running biz
  
  • core processes
  • monitoring & control processes
  • support processes
• Changing biz
  
  • designing new “product”
  • implementing new “product”

Question 10

5 (2+3) project types in project portfolio

+ 2 key aspects to focus on

Answer 10

• Migration (biggest)
• Political & reg. reqs
• Current projects
• Change requests out of curr biz
• M&A

Focus on reducing complexity & own capabilities