Deck #2 - Business Terms Flashcards
board (n)
the group of people who have been elected by shareholders to manage a company
bonus (n)
an extra amount money added to an employee’s wages, usually as a reward for doing difficult work or for doing their work well.
boom (n)
a time when business activity increases rapidly, so that the demand for goods increases, prices and wages go up, and unemployment falls
boom (v)
if business, trade, or the economy is booming, it is very successful and growing
brand (n)
a name given to a product or group of products by a company for easy recognition
brand (v)
to give a name to a product or group of products
branded (adj)
branded goods or products have brand names
branding (n)
the activity of giving brand names to products, developing people’s awareness of them etc.
brand leader (n)
the brand with the most sales in a particular market
brand loyalty (n)
the degree to which people buy a particular brand and refuse to change to other brands
brand manager (n)
someone in a company responsible for developing a brand
brand stretching (n)
when a company starts to use an exiting brand name on a different type of product, hoping that people will buy it because they recognize the name
bribe (n)
money that is paid secretly and dishonestly to obtain someone’s help
bribe (v)
to honestly giving money to someone to persuade them to do something to help you
bribery (n)
dishonestly giving money to someone to persuade them to do something to help you