Decision making to improve financial performance- 4 Flashcards
What are operational objectives?
Operational objectives are set to achieve a competitive advantage and must fit with the overall competitive strategy of the business
Quality objectives:
Managers decide what they think customers want and expect and then set appropriate targets
Speed of response objectives:
Providing goods and services faster than competitors
Dependability objectives:
Ability of the business to deliver reliably on time
Cost objectives:
Enables controlling of prices between competitors - setting lower or higher prices
Flexibility objectives:
Providing customer needs more precisely
Environmental objectives:
Greater awareness of environmental impact of operation decisions
Internal influences on operational decisions:
- Marketing = what is produced, how and what quantities required
- Human resources = what is possible - skills of staff
- Finance = may affect what can be produced
External influences on operational decisions:
- economic
- technological
- competitive
- social
- legal
Political and legal factors:
Place restrictions on what can be produced, how, where and who it can be produced for
Economic factors:
Allows businesses to source supplies from around the world, removal of taxes have enabled more global operations
Social factors:
More availability of choices allowing customers to easily search for alternatives
Technological factors:
Quickly develop, test and launch new products
Competition factors:
Customers switch to competitors because they demand more
What is labour productivity?
Measures output per employee and can be calculated using:
- total output / number of employees
What is unit costs?
Measures cost per unit and can be calculated using:
- total costs / total output
What is economies of scale?
It is a cost advantage where production becomes efficient and cost per-unit decreases as quantity produced increases
What is diseconomies of scale?
Average unit costs begin to increase because of business growth
What is capacity?
Capacity measures the maximum it can produce with it’s given resources. Capacity can be increased by increasing resources although this could take time
What is capacity utilisation?
It measures the existing output as a percentage of the maximum possible output
- existing output / maximum possible output x100
- the higher the capacity utilisation, resources are being fulfilled
Why is efficiency important to a business?
Efficiency allows the business to drive unit costs down and either bring the price down or make higher profits with the same price
If capacity utilisation is low a manager might:
- improve marketing
- reduce capacity
- reduce demand
How can we increase efficiency?
By increasing labour productivity (output per employee)
How can we increase labour productivity?
- new ways of working
- better management
- new reward systems
- training
- new technology