Decision Making Flashcards
Are people rational and why
No because we have inherent biases in our decision making, we don’t logically make decisions based on the info available
What is the muller-lyer illusion
It’s when the direction the arrows are facing makes the length of the line in between them longer or shorter
Does visual illusion demonstrate that our intuition fools us
Yes
How many systems are in decision making
2
What is system 1 in decision making
Simple decision making for fast decision, mental shortcuts,
What is system 1 called in decision making
Heuristics
What is system 2 in decision making
Effortful, slow, logical, conscious
Are both the systems in decision making dependant on working memory ?
Yes
what process are both the decision making systems reliant on
The working memory
What is Framing heuristics
The observation that people make different choices depending on how info. About the decision is presented
How are gain and losses processed differently
People are more reluctant to lose money and therefore will take greater risks to avoid this
What are the 5 different errors in decision making
Framing heuristics, decoy effect, losses and gains, opt in/opt out and availability heuristics
What is the decoy effect
A change in preference between two options when a third unattractive option is presented
What is opt in/ opt out in decision making
People adopt the default position for difficult emotional decisions
What is availability heuristics
We base judgements by the most common reports