Day 1 Porter what is strategy pg 75-end Flashcards
New strategic positions often arise due to what? who can exploit them more readily? why?
industry changes new entrants they don’t have a history tying them down
do threats to strategy come from the inside or the outside
both
What are 2 approaches to help a company reconnect with strategy?
- find their core of uniqueness and remove things that are not unique to rediscover the underlying strategic positioning and refocus on the unique core and realign the company’s activities with it. This entails letting customers and product varieties at the edges to fade away or be sold 2. look at the company’s history …what was the vision at the beginning, what were the products and customers that made the company. see if the original strategy is still valid. can the positioning be implemented in a modern way.
what is the result of attempting to compete in several ways at once?
confusion and undermining organiational motivation and focus. you can have more revenue but less profit
Deepening a position involves what 3 things?
- making the company’s activities more distinctive 2. strengthening fit 3. communicating strategy better to those customers who should value it
expanding domestically/globally is likely to leverage and reinforce a company’s unique postion and identity
globally
What is the core of general management? What 3 activities is involved in this?
strategy. 1. defining and communicating the companys unique position 2. making trade offs 3. forging fit among activities
By confusing operational effectiveness and strategy, managers have started thinkinga bout competition in a way that is driving many industries towards what?
competitive convergence
what are 3 threats to strategy that come from inside the company?
- misguided view of competition 2. organizational failures 3. desire to grow
TF The strategic agenda doesn’t demand discipline and continuity
F
what is the biggest threat to strategy that comes from inside the company?
the desire to grow
commonly threats to strategy are seen to come from outside the company. what are some examples of this?
changes in technology the behavior of competitiors
why do managers have the impression that they do not have to make trade-offs in order to compete, that a well run company should be able to beat its ineffective rivals on all dimensions simultaneously?
because they have been taught that by popular management thinkers. in turn when many companys operate far from the productivity frontier, trade-off appear unnecessary giving them a false sense that they are never necessary.
why do managers chase every new technology for its own sake?
because they have been taught to think in terms of revolution
why do so many managers not understand the need to have a strategy?
they have been taught that operational effectiveness is the goal and are caught up in the race to achieve it. Operational effectiveness is concrete and actionable and managers have been under pressure to deliver tangible, measurable performance improvements
the challenge of developing or reestablishing a clear strategy is what kind of challenge? What does is depend on?
organizational leadership
are threats to strategy more likely to come from the inside or the outside?
inside
the strategic agenda is the right place for what? (3)
- defining a unique position 2. making clear trade offs 3. tightening fit
compromises and inconsistencies in the pursuit of growth will erode what?
the competitive advantage a company had with its original varieties or target customers.
what is example of something that reinforces the best practice mentality which is detrimental to strategy?
business publications and consultants flood the market with info on what other companies are doing
what is the best way to contain the risks to strategy when a company seeks growth through broadening within their industry?
create stand alone units each with its own brand name and tailored activities
why do companies imitate one another without knowing if it’s the best decision in a herd type behavior?
they assume rivals know something they do not
what do most companies ow their initial success to?
a unique strategic position with clear tradeoffs and activities that are aligned with that position.
A company can often grow faster and far more profitably by doing what as opposed to what in regards to deepening a postion?
better penetrating needs and varieties where it is distinctive reather than competing in higher growth arenas where it lacks uniqueness