Data Gathering Tools And Methods Flashcards
Data Gathering Tools and Methods
interviews
focus group discussions
observation
photography
video
surveys
questionnaires
case studies
7 best data collection methods and tools for academic,
opinion or product research
Interview
questionnaires
Reports
Existing Data
Observation
Focus Groups
Combined Research
is a face-to-face conversation between two people with the sole purpose of
gathering information relevant to meet the purpose of the research
interview
different types of interviews
structured
semi-structured
unstructured
• it is a verbally administered questionnaire.
•It is of superficial level and is usually
completed in a short period.
•it is highly recommended, but
lacks depth.
Structured interviews
there are several key questions that cover the scope of the areas to be
explored. It allows a little more leeway for the researcher to explore the topic.
Semi-structured interviews
It is an in-depth interview that allows the researcher to collect a wide range of
information for a purpose.
One of the advantages of this method is the freedom it gives
the researcher to combine structure with flexibility, although it requires more time.
Unstructured interviews
What are the best data collection tools for interviews?
Audio recorder
Digital camera
Camcorder
is used to record sound on a disc, tape, or movie. Audio information
can meet the needs of a wide range of people, as well as provide alternatives to printed
data collection tools.
Audio recorder
it can be used to transmit those
images to a monitor screen when needed.
Digital camera
It is a combination of audio
recorder and video camera.
Camcorder
The data it provides is qualitative in nature and allows
respondents to respond comprehensively to the questions they are asked.
Camcorder
It is the process of collecting data through an instrument that CONSISTS OF A SERIES OF
QUESTIONS and notices to receive an answer from the people to WHOM IT IS ADMINISTERED.
questionnaires
are designed to collect data from a group.
For clarity, it is important to note that this is not a survey, but is part of it.
Questionnaires
Is a data collection process that includes various methods of data collection, including a questionnaire
survey
Three types of questions used in a questionnaire:
fixed-alternative
scale
open
Various platforms allow you to create powerful forms to help you collect the information
you need.
Conduct research, optimize your brand awareness, or simply get to know an
audience.
Online questionnaire
is a data collection tool consisting of a series of questions and/or
notices in order to gather information from respondents.
Designed primarily for
statistical analysis of responses, they can also be used as a form of data collection
Paper questionnaire
is the process of collecting and presenting data for
further analysis.
The key aspect of data presentation is the accuracy of data, as the
presentation of inaccurate data leads to uninformed decision-making.
Reports