Consumer Motivation

Question 1

The term is derived from the word ‘motive’.

Answer 1

motivation

Question 2

may be defined as needs, wants, drives or impulses within the individual.

Answer 2

Motive

Question 3

is defined as the processes that account for an individual’s intensity, direction, and
persistence of effort toward attaining a goal.

Answer 3

Motivation

Question 4

The three key elements in motivation:

Answer 4

intensity
direction
persistence

Question 5

It describes how hard a person tries. This is the element most of us focus
on when we talk about motivation.

Answer 5

Intensity

Question 6

High intensity is unlikely to lead to favorable job-performance outcomes
unless the effort is channeled in a direction that benefits the organization. Therefore,
the quality of effort as well as its intensity matters. Effort directed toward, and
consistent with, the organization’s goals is the kind of effort once should be seeking.

Answer 6

Direction

Question 7

It measures HOW LONG A PERSON CAN MAINTAIN EFFORT. Motivated
individuals stay with a task long enough to achieve their goal.

Answer 7

Persistence

Question 8

The basic
elements of the process of motivation are:

Answer 8

Behavior
Motives
Goals

Question 9

• is a series of activities.

• is generally motivated by a
desire to achieve a goal. In order to predict and control behavior managers must
understand the motives of people.

Answer 9

Behavior

Question 10

prompt people to action.
They are the PRIMARY ENERGIZERS of
behavior.

They are the ‘ways’ of behavior and mainsprings of action.

They are
largely subjective and represent the mental feelings of human beings.

They are
cognitive variables.
They cause behavior in many ways.

Answer 10

Motives

Question 11

are the ends which provide satisfaction of human wants.
They are outside an
individual; they are hoped for incentives toward which needs are directed.

Answer 11

Goals

Question 12

Process of Motivation

Answer 12

Motive ➡️ Behavior ➡️ Goal
⬆️ ⬇️
⬅️ Tension reduction ⬅️

Question 13

Types of Motivation

Answer 13

1. Positive or negative
2. Extrinsic and intrinsic
3. Financial or non-financial

Question 14

It is the process of attempting to influence the employees’
behavior through recognition & appreciation of employees’ efforts and contribution
towards achievement of organizational goal.

Answer 14

Positive motivation

Question 15

Examples of positive motivators

Answer 15

✅taking interest in subordinate’s benefits
✅ appreciation and credit for work done

Question 16

It is based upon fear i.e. demotion, lay off etc. The fear of
punishment affects the behavior towards changes. Though punishment has
resulted in controlling the misbehavior and contributed towards positive
performance but it may also lead to poor performance & lower productivity

Answer 16

Negative motivation

Question 17

It arises AWAY FROM THE JOB. It DO NOT OCCUR ON THE JOB. These
factors include wages, fringe benefits, medical reimbursement, etc. Thus, they are
generally associated with FINANCIAL INCENTIVES

Answer 17

Extrinsic Motivation

Question 18

This type of motivation occurs ON THE JOB and provides
satisfaction during the performance of work itself.

include recognition, status, authority, participation etc

Answer 18

Intrinsic Motivation

Question 19

It is ASSOCIATED WITH MONEY. It includes wages and salaries,
fringe benefits, bonus, retirement benefits etc

Answer 19

Financial Motivation

Question 20

This type of motivation is NOT ASSOCIATED WITH MONETARY
REWARDS. It includes intangible incentives like ego satisfaction, self-actualization and
responsibility

Answer 20

Non-financial Motivation

Question 21

The Selection of Goals:
The goals selected by an individual depend on their:

Answer 21

–Personal experiences
–Physical capacity
–Prevailing cultural norms and values
–Goal’s accessibility in the physical and social environment

Question 22

This thought process involves reason and is usually based on facts of reason.

Answer 22

Rational

Question 23

This thought process involves emotions.

Answer 23

emotional

Question 24

This thought process is fast, blindingly fast. “Blindingly” is the key problem with this responses.
You’re reacting without knowing all of the details, without knowing why.

Answer 24

Emotional

Question 25

This thought process is slow, considered. And that’s the key problem with rational responses. In some cases,
it’s too slow. You need to react asap.

Answer 25

Rational

Question 26

means the driving force within individuals that impels them to take
action.

Answer 26

Motivation

Question 27

are constantly changing because of an individual’s physical
condition, social circle, environment and other experiences.

Answer 27

Needs and goals

Question 28

Psychologists reasons to support
the statement “Needs and goals are constantly changing”

Answer 28

1. needs are
   never completely satisfied.
2. next higher level need emerges.
3. An
   individual who achieves their goals set new and higher goals for themselves

Question 29

Example of needs that are never fully satisfied.

Answer 29

Physiological needs

Question 30

Example of psychological need

Answer 30

Desire to stay connected
with friend through social media is one example in this regard. Even if a person is connected with
his friends in Facebook, he also tries other social media platforms