data collection techniques Flashcards
what are the 2 main types of research design?
experimental design
correlational design
what are the characteristics of an experimental design?
IVs manipulated by researcher and DVs recorded
causal relationship clear (if method sound)
what are the characteristics of a correlational design?
all variables measured and strength of associations between them assessed
only possible to establish causation when applying existing theoretical or experimental knowledge
what are the 3 types of experimental design?
lab - based
field
natural
what is a lab-based experiment?
carried out in lab with high control of variables and extraneous factors
what are the advantages of a lab-based experiment?
- highly-controlled so extraneous and/or confounding variables can be excluded
- easier to replicate due to standardised procedure
what are the disadvantages of lab-based experiments?
- artificial setting so behaviour may be unnatural
2. demand characetristics may influence beh.
what is a field-based experiment?
carried out in everyday environment but researcher still manipulates variables of iterest
what are the advantages of a field-based experiment?
- naturalistic environment so ppts beh. more likely to reflect real responses (higher ecological validity)
- demand characteristics less likely to affect ppts (especially in covert)
what is the disadvantage of a field-based experiment?
less control over extraneous and/or confounding variables making replication more difficult
what is a natural experiment?
carried out in everyday environment but researcher cannot manipulate variables of interest, as they naturally occur
what are the 3 advantages of a natural experiment?
- naturalistic environment so very high ecological validity
- demand characteristics unlikely to affect ppts (especially if covert)
- can be used in situations where ethical considerations prevent manipulation of independent variables
what are the 2 disadvantages of a natural experiment?
- costly both in time and finance
2. no control over extraneous or confouding variables
in which 2 ways are correlational designs usually measured?
naturalistic observation
surveys
what are the 3 advantages of a correlational design?
- allows researchers to predict direction and strength of relationship between variables
- may help to establish how well findings from experiments generalise to more naturalistics contexts (confirmatory evidence)
- allows for study of phenomena that can’t be investigated ethically or practically using experiments
what is the disadvantage of using a correlational design?
can’t establish direction of causation
what are the main features of observational studies?
behaviour observed within the setting it naturally occurs
ppts may or may not know they are being observed
what are the 3 main types of observation?
controlled
naturalistic
participant
describe controlled observations
- what are they
- how to code
- examples of when used in research
usually under lab conditions to retain control
beh. coded into different categories
inter-rater reliability can be checked whn more than 1 researcher coding
code using numbers or scale to measure behaviour
Bandura and Ainsworth
what are the 3 strengths of observational studies?
- easy to replicate
- data quick to analyse if quantitative analysis used
- quick to conduct so large samples
what is the limitation of observational studies?
- Hawthorne effect or demand characteristics may limit validity
what is the Hawthorne effect?
alteration of behaviour by participnats as know they are being observed
describe naturalistic observations
- what are they
- how to code
- examples
behaviour observed under naturalistic conditions
data recorded using variety of methods
coding may be number or sclaes to measures beh.
croft and levine
what are 2 strengths of conducting a naturalistic observation?
observing beh. in natural setting increases ecological validity
often used to inform further research