data analysis types of data Flashcards

1
Q

qualitative data

A
  • data shown in words
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2
Q

qualitative data strength

A
  • more richness and depth of detail.
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3
Q

qualitative data limitation

A

difficult to analyse

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4
Q

quantitative data

A
  • data shown numerically
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5
Q

quantitative data strength

A

can be anayalsed statically so it can be converted to graphs or charts

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6
Q

quantitative data limitation

A

lack of depth

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7
Q

primary data

A

info obtained first hand by researcher

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8
Q

primary data strength

A

targets exact information that researcher needs, so the data fits their aims and objectives

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9
Q

primary data limitation

A

expensive

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10
Q

secondary data

A

info is obtained from someone else other than the researcher

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11
Q

secondary data strength

A
  • cheaper
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12
Q

secondary data limitation

A

likely that the data may be outdated/imcomplete

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13
Q

meta analysis

A

combination of results from many different studies , uses all the data to form overall view of subject they’re investigating

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14
Q

meta analysis strength

A
  • more generalisability , as larger amounts of data is studied
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15
Q

meta analysis limitation

A

um idk

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