data analysis types of data Flashcards
qualitative data
- data shown in words
qualitative data strength
- more richness and depth of detail.
qualitative data limitation
difficult to analyse
quantitative data
- data shown numerically
quantitative data strength
can be anayalsed statically so it can be converted to graphs or charts
quantitative data limitation
lack of depth
primary data
info obtained first hand by researcher
primary data strength
targets exact information that researcher needs, so the data fits their aims and objectives
primary data limitation
expensive
secondary data
info is obtained from someone else other than the researcher
secondary data strength
- cheaper
secondary data limitation
likely that the data may be outdated/imcomplete
meta analysis
combination of results from many different studies , uses all the data to form overall view of subject they’re investigating
meta analysis strength
- more generalisability , as larger amounts of data is studied
meta analysis limitation
um idk