case studies and content analysis Flashcards
1
Q
case study
A
- detailed study of someones life, focusing on past and present to build case history (qual data)
2
Q
case study strength
A
detailed, in depth insight
3
Q
case study limitation
A
not generalisable , based on 1 person
4
Q
content analysis
A
- studying human behaviour by analysing things we produce e.g newspapers , To understand societal values , beliefs and prejudices
5
Q
how to conduct a content analysis
A
- identify hypothesis
- create coding system
- gather resources
- analyse using thematic analysis ( find trends and patterns)
- write scientific report
6
Q
content analysis strength
A
avoids ethical issues ,as data is public ( privacy, consent)
7
Q
content analysis limitation
A
bias
can be reduced with inter observer reliability
