data analysis Flashcards
What are four different types of data?
Quantitative data
Qualitative data
Primary data
Secondary data
What is quantitative data?
Numerical data e.e reaction time or number of mistakes
Strength of quantitative data:
Easy to analyse
Limitation of quantitative data:
Oversimplifies behaviour = individuality lost
What is qualitative data?
Non-numerical data expressed in words e.g extract from a diary
Strength of qualitative data:
Represents complexities = include unexpected information
Limitation of qualitative data:
Not easy to analyse = difficult to get a conclusion
What is primary data?
‘First hand’ data collected for the purpose of the investigation
Strength of primary data
Information is directly relevant to research aims
Limitations of primary data:
Time and effort
What is secondary data?
Collected by someone other than the person who is conducting the research
Example of secondary data:
Taken from journal article, books, website or government records
Strength of secondary data:
Inexpensive
Limitations of secondary data:
Information may be outdated or incomplete
What is a meta-analysis?
A type of secondary data that involves combining data from a large number of studies
What does a meta-analysis calculate?
Effect size
Strength of a meta-analysis:
Increase the extent of generalisation = increase in the validity of the conclusion
Limitation of a meta-analysis:
Publication bias = researcher may leave irrelevant or non-significant data out
What is central tendency?
Calculating the mean, median or mode
What is the mean?
Arithmetic average
Strength of the mean:
Sensitive, includes all the data giving an overall impression
Limitation of the mean:
Unrepresentative = very large or small can distort figure more easily than median or mode
What is the median?
Middle value