Data

Question 1

Strengths of quantitative data

Answer 1

.easy to analyse

.usually objective and more scientific therefore valid

Question 2

Strengths of qualitative

Answer 2

.data can be rich and in detail - insightful therefore not reductionist
.data can help us understand people and why they behave the way they do

Question 3

Weakness of quantitative

Answer 3

.reductionist
.will not know why a behaviour occurred
.numbers are often produced in isolation from interpretation (snapshot study)

Question 4

Weakness of qualitative

Answer 4

.subjective– problem with interpretation
.harder to graph/analyse
.social desirable answers

Question 5

Examples of research that uses quantitative data

Answer 5

.raine

.loftus

Question 6

Examples of qualitative data

Answer 6

.thigpen and cleckley

.freud

Question 7

Qualitative data

Quantitative

Answer 7

When data received is written or spoken e.g recall of events, participants quotes, descriptions of participants etc.

Quantitative - numeric for eg found through a score of a scale or number of people or time taken to complete task etc