Customer Service Flashcards

1
Q

Why is it important for anyone in the sales process to know the firm’s products inside out?

A

Any questions customers have can be answered quickly and accurately.
Staff can make sure the customer is getting the product most suited to their needs.

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2
Q

How do firms ensure that any experience customers have with them is as positive as possible?

A

Involves still being polite and friendly with customers and making them feel important and valued.
Customers shouldn’t feel like they’re being pushed into making a purchase.

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3
Q

What is user training?

A

Teaching the customer how to use the product they’ve bought.

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4
Q

What is After-sales helpline?

A

Customers can contact this is to help resolve any issues they have with the product.

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5
Q

What are the benefits of good customer service?

A

Leads to high levels of customer satisfaction.
Satisfied customers are more likely to remain loyal to the company and make repeat purchases.
Customers may be persuaded to spend more.

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6
Q

What are the dangers of poor Customer service?

A

If company provides poor customer service, they’re likely to have dissatisfied customers.
Business will end up with a poor reputation and falling revenue.

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