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Business > Customer needs > Flashcards

Customer needs Flashcards

1
Q

What are the 3 marketing models

A
  • DAGMAR
  • AIDA
  • ATR
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2
Q

What does DAGMAR stand for

A

Defining Advertising Goals for a Measured Advertising Response

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3
Q

What does AIDA stand for

A

Attention
Interest
Desire
Action

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4
Q

What does ATR stand for

A

Awareness
Trial
Response

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5
Q

Market/customer orientation -

A

gets the RIGHT product

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6
Q

Product orientation -

A

get the PRODUCT right

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7
Q

product life cycle

A

development
growth
maturity
decline

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Business (9 decks)

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