Culture Of Engagement Flashcards
A focused effort to understand and engage key audiences to create, strengthen, or preserve conditions favorable for the advancement of interests, policies, and objectives through the use of coordinated programs, plans, themes, messages, and products synchronized with the actions of all instruments of power.
Strategic communication
The primary purpose of strategic information is to…
Influence particular audiences.
Define Enagement.
Fulfill your obligation to provide truthful, time,y, and accurate information about activists and personnel, consistent with security guidelines.
What is SAPP?
Security, accuracy, propriety, and policy. Reference to engagement with media.
Discussing only items related to your job or personal experiences.
Stay in your lane
What are the three types of interviews?
On the record
Background
Off the record
Define: background interview.
Provide context to ensure proper emphasis on key aspects.
What are the interview techniques?
Hooking
Bridging
Flagging
Define: Hooking.
Entice the interviewer into your agenda
Define: bridging.
Technique used to move from the reporter’s agenda to yours or from their question to your message.
Define: Flagging.
Technique used to emphasize your message.
List the social media guidelines.
Classified info Stay in your lane Don't lie Use disclaimers Replace error with fact Admit mistakes Use your best judgement Be aware of the image you present Avoid the offensive, copyright, trademarked, endorsements No impersonations
Define: AF narrative.
Ambassador to the AF give accurate and relevant info to the public based on individuals’ media accounts.
Define: Blog.
A diary on a web site intended for public viewing. User can reflect, share opinions, and discuss various topics.
