Culture Essay Questions Flashcards
how did Starbucks learn from mistakes made in Australia
adjusted their approach when entering Milan. Approach = to be for tourists…
No one size fits all model
explain why starbucks struggled in australia
US coffee culture = takeaway, quick, purpose to be caffeinated
AUS coffee culture = meeting place, specialty coffee
what is CPA
country portfolio analysis
who came up with the CAGE distance framework
Ghemawat (2001)
what are the 4 dimensions of distance from the CAGE distance framework
Cultural
Administrative
Geographical
Economic
example of cultural barriers
language, religions, social norms
examples of administrative barriers
gvmt policies
hostilities
colonial ties
common currencies
example of geographical barriers
remoteness
different climates
common boarders
examples of economic barriers
consumer income
infrastructure
knowledge
what was the GLOBE project
Global
Leadership
Organisational
Behaviour
Effectiveness
Project
Identified 9 cultural dimensions
what were the 9 cultural dimensions from the GLOBE project
- Performance Orientation
- Assertiveness
- Future Orientation
- Humane Orientation
- In group Collectivism
- Gender Egalitarianism
- Power Distance
- Institutional Collectivism
- Uncertainty Avoidance
examples of cultural distance between china and usa
- power distance
- relationships
who came up with the forgotten strategy
Ghemawat (2003)
what is the forgotten strategy
Arbitrage
examples of cultural arbitrage
EU regulations around labelling products strictly only when they come from that place eg parma ham
irish pubs have distinct qualities that are transported abroad
can adapt to local tastes eg mc donalds
