CSR (FINALS) Flashcards
_________ __________ is a term which has come to characterize a family of professional disciplines intended to help a corporation stay competitive by maintaining accountability to its four main stakeholder groups: _____, _____, ____, and _____
Corporate Responsibility
customers, employees, shareholders, communities
THREE APPROACHES TO CORPORATE RESPONSIBILITY
It emphasizes the Company’s responsibility to make money & interact ethically with surrounding community.
The responsibility to profit while providing for the welfare of the community.
CSR (Corporate Social Responsibility)
OBLIGATIONS OF CSR
The responsibility to earn money.
Economic Responsibility
OBLIGATIONS OF CSR
The responsibility to follow the law
Legal Responsibility
OBLIGATIONS OF CSR
The responsibility to do what is right even if it is not required by law
Ethical Responsibility
OBLIGATIONS OF CSR
The responsibility to contribute to programs or projects even if it has nothing to do with the business.
Philanthropic Responsibility
CSR STRATEGY
To incorporate it in CSR, the company must consider what it is trying to achieve.
Mission
CSR STRATEGY
The company is facing - the firm must study its environment through research.
Strategic Issues
CSR STRATEGY
Know the characteristics of the target market through segmentation in order to determine their needs
Market
CSR STRATEGY
It is important to analyse unmeet social needs
Customer Needs
CSR STRATEGY
The company must have the resources to be able to create successful and unique CSR Strategy that is not easy to imitate.
Resources
CSR STRATEGY
. . . last . . .
Competitive Advantage
THREE APPROACHES TO CORPORATE RESPONSIBILITY
____ _____ _____ It is a concept that points out that firm should commit to measuring their social & environmental impact in addition to their financial performance rather than solely focusing on generating profit, or the standard bottom line. It can be broken into the 3 Ps: _____, _____, & the _______
Triple Bottom Line
Profit, People, Planet
THREE APPROACHES TO CORPORATE RESPONSIBILITY
Describes those individuals & groups who will be affected by the Company’s actions - those whose lives are touched by the corporation. It holds that they have the right & the obligation to participate in directing it.
It links the Company’s performance with strategic management.
Stakeholder Theory
The long-term maintenance of balance.
Sustainability