CS Core Day 6 Flashcards
What is SEO based on?
1) Markup, or how the page is coded 2) Content, or what the page is about 3) Linking, or who links to you and where they link
SEO Browse Report
Compiled monthly by the SEO team, organized by L0. Excel file.
Click
How many times a customer is clicking on a page
Impression
The number of times a term showed up on a search
Search Analytics 360
GIST Dashboard that shows you how searches translate into dollars
SA 360 - Traffic
How many customers are seeing the item when it is searched
SA 360 - PVR
Product View Rate - how many customers are viewing the PDP
SA 360 - ATC
Add to Cart - how many customers are adding item to cart
SA 360 - Orders
How many times an order was placed
SA 360 - Conversion
Percent of customers who searched for item, found it, and purchased
SA 360 - Revenue
How much sales revenue this resulted in
Rojo
Tool to redirect traffic from old page to more current one
SEO Meta in 1 Click
Chrome extension that will tell you what Google is seeing for your product description and linking
Keywords Everywhere
Chrome extension that will tell you on average how much the term you type into Google was searched and cost per click (CPC). Great tool for identifying keywords you want to attribute to items
