Cross-Cultural Research

Question 1

What is cross-cultural research?

Answer 1

Conducting the same procedure in more than one culture to see how they compare

Question 2

What does cross-cultural research let us see?

Answer 2

If behaviour is universal (nature) or due to environmental factors (nurture)

Question 3

Why do we do cross-cultural research?

Answer 3

Better appreciation of the impact of culture on behaviour e.g. different child rearing styles coming from different cultural practices

Reduces ethnocentric bias in research - bringing in other cultural views (reduces one sided views of behaviour)

Suggests more suitable tools to measure a behaviour

Conducting research in other countries ensures better generalisability of findings/theory