Critical Issues: Chapter 7 (Terms) Flashcards
made by lillster and joc :P
Brand
The name, trademark, and trade dress of a company and/or product through which identity is established.
Capitalism
Refers to the private ownership of the means of production and their operations for profit.
Ex. Sejanus’s family from District 2 who gained their wealth through their weapon supplies and distributed them during the war. (can you tell that we like the hunger games)
Commodity Culture
- Refers to the process of transforming of cultural expressions, practices, and traditions into marketable goods and services.
- Commodification is the act of taking something’s original form and commercializing it, turning it into an object of trade and capital.
Ex. Agricultural products such as wheat and rice or energy products like oil.
Commodity Fetishism
The process of a commodities meaning of production being thrown out the window (the labour behind it and the context in which they’re produced) and replaced with abstract meaning.
Commodities are not valued for their function but for how much they cost, what they look like, what connotations can be attached to them.
Ex. Makeup products from celebrity brands (focuses more on the reputation of the celebrity or it’s unique packaging design over the makeup product’s actual function)
Conspicuous Consumption
A consumer practice of buying and using goods of a higher quality, price, or greater quality than actually practical.
A means to flaunt one’s social status and is commonly associated with wealthy individuals.
Consumer Data
Consumer data is data relating to customers, their behaviour, and their relationship with businesses both online and offline.
Consumerism
A term that refers to the idea that purchasing consumer goods in large quantities leads to individual happiness.
Economists view consumerism as positive because it leads to increases in production and economic growth. However excessive consumerism leads to waste and unnecessary purchases.
Cultural Imperialism
Cultural imperialism refers to the spread of one culture over another, often through media, education, and other forms of communication.
Typically results in the dominance of one culture, often from a more powerful nation, and can lead to the marginalization or erasure of local cultures.
Culture Jamming
A form of activism that challenges the dominant messages of media, corporations, and governments.
Hybridity
A term referring to anything of mixed origins and identifies with many cultures, ethnicities, and sexualities.
Used to describe diasporic cultures that are neither in one place nor the other but of many places.
Pop Art
An art movement in the late 1950s-1960s that used images and materials of popular or “low” culture art.
Took aspects of mass culture, such as colour printing processes, televisions, cartoons, advertisements, and commodities, and reworked them as techniques and icons in paintings.
Ex. Andy Warhol’s Soup Cans
