Creativity Flashcards
What is Creativity?
Generation of novel and useful ideas
What is innovation?
The process from idea generation (creativity) to implementation
What is innovation diffusion?
The successful implementation of innovative products or processes that are developed by others
Describe the component model of creativity
Creativity is from:
- intrinsic motivation (enjoyment of work)
- expertise
- creative skills
What are some criticisms of the component model of creativity?
Applies as much to general performance as creativity
Somewhat tautological
Describe the dual pathway model for creativity
Two important antecedents:
- cognitive flexibility (breadth)
- cognitive persistence (depth)
Why do we have cognitive categories that break up our potential for creativity?
Bounded rationality theory:
- limited cognitive capacity
- categorising helps us to understand information
Cognitive fixation theory:
- once we categorise new information, subsequent info is fixated on the initial category
- lazy in updating information
Describe the creativity template
Uses concept of cognitive flexibility to break creativity up into four templates:
- removal (remove component from existing idea)
- replacement (replace one component of existing idea)
- redefinition (redefine how some aspect of product relates to use)
- relationship (create new relationship between two previously unrelated dimensions of product and its environment)
Why don’t companies need to be creative to be innovative?
You don’t need to be the idea generator if you can evaluate ideas and coordinate implementation well
What are some downsides to adopting innovation?
Will customers like it? Reputation at stake
Can we do it successfully? Cost involved
Break with the inertia of the company
What are some downsides to not adopting innovation?
Might lose to competition
Fade into irrelevance a risk
