CPIM Part 2, Module 1 - Strategy Flashcards
What are the six steps of the strategic planning and management process?
- Define strategic vision, mission and values
- Gather internal and external information
- Set strategic objectives
- Develop strategy
- Execute strategy
- Monitor, evaluate and correct
What are the three characteristics of well crafted strategies?
- They fit their internal and external environments
- They create significant and sustainable competitive advantage
- They result in measurable performance improvements
What are the steps of the strategy hierarchy?
High -> Low
1. Corporate strategy
2. Business strategy
3. Function area strategy
4. Operating strategy
What are the four key topis and operations strategy has to make decisions about?
- Capacity
- The supply network
- The process technology used to convert resources into finished goods or services
- Organizational improvements
What is the PESTEL used for and how does it work?
It is a tool to scan an organizations external environment. It identifies current and emerging conditions in six categories: Political, economic, sociocultural, technological, environmental and legal.
What is strategic benchmarking?
A tool for environmental scanning and comparison. It compares the organization against external or internal organizations or functions or against industry standards.
What are the domains of the five forces model?
Substitutes vs new entrants
Suppliers vs buyers
What are three warning signs that indicate dangers from substitute products?
- Stronger increases in sales compared to the sales in the industry
- Signs that capacity is being increased by the producer of the substitute
- Increased profits among makers of these substitutes
What does the VRIN acronym stand for? explain each one.
V-Valuable = A resource or capability that is directly related to the strategy being considered
R-Rare = A resource that a competitors lack
I-Inimitable = A resource difficult to copy for competitor
N-Nonsubstituteable = A resource that cannot be countered by a different type of resource
What is a trading partner?
Any organization external to the firm that plays an important role within the supply chain community and whose business succes depends on the succes of the supply chain community.
What are the four strategies from the Ansoff product-market growth matrix?
- Market penetration = Existing products in existing market
- Market development = Existing product in new market
- Product development = New product in existing market
- Diversification = New product in new market
What is a related diversification strategy?
A related diversification strategy focuses on industries with value chain activities similar to the organizations own, which is called strategic fit.
When is there a strategic fit? (3)
- There is a potential for sharing experiences or assets that will have synergistic effects
- Assets can be shared to lower costs
- Brand identity can be transferred to support customer recognition
What are unrelated diversification strategies?
This involves organizations with different value chain activities and/or different types of resources
A organization should submit a potential diversification strategy to three tests, which are these?
- Industry attractiveness
- Cost of entry
- Better-off, this asses whether diversification creates synergy
Matrix tool visualizes the relative attractiveness of enterprises and the entire portfolio of a multi-industry organization. What are the two variables?
Industry attractiveness VS Business unit competitive position
For which three reasons can a global strategy be interesting?
- It can provide access to new customers
- It can lower costs and improve competitive position
- It can be a response to negative conditions in the home country
What are the three types of international strategies?
- Global strategy - Think global. Act global
- Transnational strategy - Think global. Act local
- Multidomestic / Multicountry strategy - Think local. Act local
What are the two directions of growth in a market? Please explain.
- Horizontal integration - Produces or sells similar products in various geographical locations
- Vertical integration - Functions that were previously performed by suppliers are now done internal
In what three ways can organizations accomplish growth related to their horizontal scope?
- By developing its new capabilities entirely in house
- By acquiring new capabilities
- By outsourcing capabilities
What five objectives can by satisfied by a merger, according to ‘crafting and executing strategy’?
- Creating cost efficiencies
- Expanding geographical coverage
- Extending product offerings
- Gaining access to technology, resources , capabilities
- Supporting the organizations ability to adapt to the evolution of its industry
What are the two major obstacles to a succesful merger or acquisition?
- There may be insufficient due diligence into the transaction
- There may be a mismatch of organizational cultures.
What are the four challenges regarding vertical integration?
- It cannot be assumed that the new competencies will come naturally, easily or quickly
- It increases investment in the industry and, therefore, exposure to changes or negative trends
- If the activity is not significant to the organizations operations, the output may not make its acquisition cost-efficient.
- Capabilities may not match optimally
What are strategic drivers?
Factors that influence business unit and manufacturing strategies
In what two ways is market research into customer need approached?
- Inquiries
- Observations
Customer segmentation focuses on several areas relevant to strategy formation. Which three are these?
- The customer value proposition
- The customer experience, revealed through the voice of the customer
- The value of the segment to the organization
What are the primary purposes of strategic objectives?
- They help align actions across the business’s parts and down its organizational layers
- They provide a basis for measuring the effectiveness of a strategy
- They motivate all members of the organization to achieve and surpass the goals
What are the stages / level of the integrated measurement model?
- Organization = Strategic goals
- Divisional = Balanced scorecard
- Functional = Speed, dependability, flexibility, costs and quality + performance metrics
- Individual = Individual smart performance metrics
What is the integrated measurement model used for?
To help ensure that strategic goals are carried down into the strategies and tactics of the organization
What are the four domains of the balanced scorecard?
- Financial
- Customer
- Business process
- Learning and growth
What are the five generic performance objectives of operations strategy?
- Speed
- Dependability
- Quality
- Flexibility
- Cost
In what two ways can quality be described?
By the specification of the attributes of the products
or
By the compliance of the product with its specifications
What is delivery lead time?
The time from the receipt of the customer order till the delivery of the product
What is time-based competition? And what are the characteristics?
A broad-based strategy that emphasizes time as the vehicle for achieving and maintaining a sustainable competitive edge.
- It deals only with lead times important for customer
- Lead time must decrease in both mean and variance
- Lead time reduction must be achieved through system / process analysis
What are the two dimensions of flexibility?
Volume/mix and agility
What is product mix flexibility?
The ability to change over quickly to other products produced in a facility
What are the two strongest determinants of the manufacturing environment?
Order winners / qualifiers
and
The location of the push / pull frontier
What is product profiling?
A graphical device used to ascertain the level of fit between a manufacturing process and the order-winning criteria of its products
What type of people buy a product during the introduction stage? What are the order qualifiers and order winners?
Type: Innovator
Order qualifiers: Quality and flexibility
Order winners: The degree to which specifications are met
What type of people buy a product during the growth stage? What are the order qualifiers and order winners?
Type: early adopter
Order qualifiers: cost and flexibility
Order winners: dependability / availability
What type of people buy a product during the maturity stage? What are the order qualifiers and order winners?
Type: The majority
Order qualifiers: Quality and flexibility
Order winners: cost and dependability
What type of people buy a product during the decline stage? What are the order qualifiers and order winners?
Type: not really a type but replacements
Order qualifiers: dependability
Order winners: cost
What are the four competitive strategies?
- Cost leadership or low-cost provider
- Differentiation: competing by providing more value by more features
- Focus: focus on a particular segment / niche
- Best-cost provider: providing the exact value the customer wants at lowest possible price
A differentiator strategy is more effective under certain market conditions. What are these four conditions?
- Buyers have diverse needs and preferences
- The product or service can be differentiated in meaningful ways
- Technology in industry frequently changes
- Few competitors are trying this approach
What is a value driven enterprise?
A enterprise that is designed and managed to add utility from the viewpoint of the customer
An organizations structure includes both horizontal and vertical elements. What are these?
- Horizontal: How will the organization structure its internal value chain and the upstream and downstream parts of the supply chain.
- Vertical: How will the organization structure its decision making and control
Strategies and tactics must be measured to make sure that: (3)
- They are producing the intended result
- Conditions still support the chosen strategy or tactic
- Unexpected negative results have not been introduced
What are the principles of a dual operating system? (5)
- Broad internal team base
2.”Get go” rather than “Have to” volunteering
- Heart plus head. Members are recruited and change ideas are being sold by appealing to emotional motives
- Leadership is the key
- Inseparable left and right brains
What are kotters eight accelerators?
A set of principles that relate to a change in behaviour that is called the “Big opportunity”. Basically this is a new idea.
What differentiates a big opportunity from other changes or improvements?
A big opportunity is a idea or solution that will create lasting benefits into the future. Rather than just now.
What are the eight accelerators of kotter?
- Big opportunity and urgency: Determine big opportunity and create sense of urgency
- Guiding coalition as change agents: The first big opportunity helps from the core of the network, as a guiding coalition forms to help win this opportunity
- Vision and inspiration: The network forms a vision for the big opportunity and develops related strategic initiatives
- Legion of volunteers: The network grows by creating an army of volunteers who can devote their time.
- Obstacle and duplication avoidance: Focus on removing obstacles
- Credibility through wins: The network proves its worth by creating quick and bigger wins with strategic relevance
- Self-sustaining network: The network sustains itself
- Institutionalize: Successful initiatives are incorporated into the organization’s hierarchical structure.
What is the organizational strategy?
The total pattern of decisions that shape the long-term capabilities of an operation and their contribution to overall strategy
What is the difference between operational management and strategy from the strategy point of view?
- It has a longer time frame
- It has a broader perspective
- It has a higher level of focus
What are the four forces acting on the operational strategy?
- Corporate / business strategy
- Resource capabilities and limitations
- Operations experiences
- Satisfaction of market demand
What does the operations strategy need to be? (4)
- Consistent with the strategic choices made at the business strategy level
- Mindful of the market requirements
- Open to the lessons of experience from those involved in operations
- Aware of the operation’s resources, capabilities and limitations
What six areas does the operations strategy adres?
- Technological analysis
- Capacity requirement analysis
- Capacity strategy
- Marketing strategy
- Supply network
- Manufacturing environment and push/pull boundaries