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DSR5100 > Cours 12 > Flashcards

Cours 12 Flashcards

1
Q

3 stratégies de créaneaux?

A

interstices, concentration et spécialisation –> PME

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2
Q

stratégie de concentration?

A

pas innovation –> cible groupe acheteurs mal desservi prétend pas détenir avantage stratégique sur généralistes

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DSR5100 (5 decks)

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