Corporate strategy p4 Flashcards
What are porters five forces?
-rivalry
-treat of entry
-suppliers bargaining power
-treat of substitutes
-buyer bargaining power
What does it mean if threat of entry if high?
- loose comp advantage
- lower profits
- lose market shares
What does it mean if buyers have bargaining power?
-decrease prices
-increase quality-increases price
What are some strategies to buyer bargaining power?
-new customers
-differentiate product
-increase marketing
What does it mean if suppliers have bargaining power?
-reduce comp advantage
What strategies are there to counter supplier bargaining power?
-lock in longer contracts
-EOS
What are strategies to counter threat of substitutes?
-brand loyalty
-meet customer needs
What are strategies to counter rivalry
-cost leadership
-increase marketing